Herbal Profiles #54

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Welcome Note

Hello hello y’all!

🍃 Do you think the next wave of cannabevs will become performance enhancers?

This week I asked my communities: Do you think the next wave of cannabevs will become performance enhancers? The results as you can see were fairly well split. I think this wave has honestly already began. Are there the stoner culture beverages that are there to go to the moon? Absolutely, there will always be those products. But those products are not going to be what brings these products mainstream. It’s the functional products, the ‘performance enhancers’ that will bring about mainstream adoption.

But in order for that to occur, we are going to have to see brands come out and market their products for specific functions, educate the consumer, have a tasty product, and then ultimately (and this is the big one) consistently deliver on the effects they are making for their products.

If this happens, and we get some friendly regulations and common sense laws, this will lead to mainstream adoption. It won’t just be about the THC, but all the minors too.

What do you think? Shoot me an email.

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If you enjoy this newsletter, please share it with at least one person who might find it interesting. Your support helps us grow and bring more valuable insights to our community. Also, let me buy you some free beverages!

As always, if you know anyone doing cool shit in the industry, please shoot me an email or fill out this form.

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News Round Up

• U.S. Hemp Roundtable’s General Counsel Submits Open Letter to California Governor Newsom on Emergency Hemp Regulations

  Jonathan Miller, General Counsel of the U.S. Hemp Roundtable, challenges California Governor Gavin Newsom’s recent emergency regulations on hemp, arguing that the proposed rules are legally flawed and counterproductive. Miller calls for a collaborative approach to develop a robust regulatory framework that safeguards minors while supporting the hemp industry.

• Lessons Learned from Washington State’s Marijuana Regulations for the US After Rescheduling

  Washington State’s marijuana regulations offer key insights for federal policies following cannabis rescheduling, highlighting challenges and potential pathways.

• Trump Needs to ‘Bring Us Some Republican Senators’ to Pass Marijuana Banking Bill Following His Endorsement, Democrat Says

  Democrats call on Trump to rally Republican senators to support the Marijuana Banking Bill, citing the need for bipartisan cooperation following his endorsement.

• California Weed Lab Whistleblower Sues Agency Over Termination

  A whistleblower from a California cannabis testing lab is suing the state agency, alleging wrongful termination after raising concerns about testing practices.

• Woody Harrelson Pushes California Governor to Sign Cannabis Café Bill

  Actor Woody Harrelson urges California’s governor to sign a bill allowing cannabis dispensaries to serve food and beverages, advocating for a café-style experience.

• WYNK Announces Riot Fest Partnership, Making It the First THC Beverage Sponsorship in Festival History

  WYNK becomes the first THC beverage brand to sponsor a major music festival, partnering with Riot Fest to introduce cannabis-infused drinks to attendees.

• Cornbread Hemp Unveils America’s First USDA Organic THC Gummy – Legal in Nearly 50 States

  Cornbread Hemp introduces the first-ever USDA Organic THC gummy, available in nearly all U.S. states, setting a new standard in the market for organic cannabis products.

📰 Got news? Submit it here! 📰

Any other questions or inquiries you can respond to this email or DM me on Twitter or LinkedIn

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Featured Story - Guest Article - How ‘Young Bucks’ Are Reshaping the THC Beverage Industry?

Meet the young disruptors redefining the THC beverage game!

Founder's Spotlight - Matthew Murray - Blaze N’ Chill

Curious how a former Oakley and Therabody executive is transforming the cannabis space? Dive into the story of Matthew Murray, founder of Blaze and Chill, as he reveals the personal journey, challenges, and bold innovations that set his brand apart in wellness.

Are you a founder or know one who should be featured? Fill out this form

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Creator Spotlight - Avin Kline - Lucyd Media

Ever wonder how the best in the world conquer the conscious compounds market? Meet Avin Kline, the CEO of Lucyd Media, as he shares his journey from traditional marketing to leading the charge in cannabis and psychedelics advertising—unfiltered, insightful, and game-changing.

Are you a doing something cool in the industry or know one who should be featured? Fill out this form

Featured Events

👇🏻 For more Events subscribe to Jason’s High Lights 👇🏻

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Job Listings

Featured Jobs of the Week!

Wyld

• Market Development Manager

  • Location: Austin, TX (Hybrid)

  • Job Type: Full-Time

  • Compensation: $75,000 - $90,000 per year

KIVA Confections

• Territory Manager - New Jersey

  • Location: New York, NY (Remote)

  • Job-Type: Full-Time

  • Compensation: $65,500 - $80,000 a year plus quarterly bonus

Drink DELTA

• Outside Sales Representative

  • Location: Charleston, SC (Remote)

  • Job-Type: Full-Time

  • Compensation: Starting at $60,000 + Commission

Verano

• Manager, Marketing - Social Media

  • Location: Chicago, IL (Hybrid)

  • Job Type: Full Time

Wana Brands

• Field Marketing Manager

  • Location: Columbus, OH (On-Site)

  • Job Type: Full-Time

  • Compensation: $55K/yr - $85K/yr

This week there’s over 15 new job listings. Find your dream job below!

Are you hiring? Shoot me an email or fill out this form with the details and I would love to include it in a future edition of the newsletter

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