Creator Spotlight - Avin Kline - Lucyd Media

Avin Kline, the CEO of Lucyd Media, is a name that stands tall in the conscious compounds industry, guiding brands in the cannabis, CBD, and psychedelics spaces to new heights. With nearly two decades in the agency world, Avin’s journey from traditional marketing to this highly specialized niche is not just a story of career evolution but one of purposeful alignment. We sat down with Avin to learn more about his path, the lessons learned along the way, and how Lucyd Media is setting the gold standard in conscious compound advertising.

From Traditional Marketing to Conscious Compounds

Avin’s career didn’t start in the cannabis or psychedelics industry. In fact, he spent years in more conventional marketing roles before making the leap. “The industry was never anything that I was really into…until really the last few years,” Avin shared. His transition into the conscious compounds space was driven by a close friendship and a pivotal moment. “My best friend, Aaron Nosbisch, had cracked the code…on advertising these products at scale,” Avin explained. Recognizing the opportunity, Avin decided to join forces with Aaron, diving headfirst into a field that was just beginning to find its footing.

The Birth of Lucyd Media: A Partnership That Changed Everything

After years of running successful agencies, Avin knew his strengths lay in creating efficiency and impact for brands. But Lucyd Media was different. “It’s fun to truly be the best in the world at something,” Avin said, reflecting on Lucyd’s position as a leader in the cannabis advertising space. His expertise in scaling and managing human resources allowed Lucyd to thrive in a market where traditional advertising methods often fail. “We’re literally the best in the world,” he stated confidently, a testament to Lucyd’s dominance in the industry.

Leading Through Challenges and Changing Landscapes

Being at the top isn’t without its hurdles. Regulatory changes, constant shifts in advertising rules, and evolving platform dynamics are just a few of the obstacles Lucyd faces daily. But for Avin, these are simply part of the journey. “We experience challenges literally every day,” he said, likening their approach to guiding clients up a mountain. “Sometimes it’ll be the same path we’ve always taken. Sometimes it’ll be this brand new challenge… but we know how to get through it.” This resilience and adaptability are key to Lucyd’s continued success.

Innovating in an Regulated Industry

As a leader in the advertising space, Avin has witnessed significant changes in how ads are created, targeted, and optimized. “Facebook and other platforms are getting so much smarter via AI and other methods,” Avin noted, emphasizing that creative content and ad placement strategies are more critical than ever. “Creative is so important… what does the user see? What does that person see on the ad?” he stressed. For Lucyd, staying ahead means constantly refining their approach to ensure they’re delivering the right message to the right audience.

Building Remote Teams That Thrive

Lucyd operates fully remotely, and Avin has strong opinions about how to make remote work successful. “Remote first,” he emphasized, highlighting the importance of structuring communication in a way that keeps everyone on the same page, regardless of location. Daily standups and structured communication through platforms like Slack are critical to Lucyd’s operations. “We organize our channels very intentionally…all communication should happen in Slack,” Avin explained, ensuring transparency and alignment across his team.

Fitness and Leadership: A Mindset That Translates to Success

Outside of Lucyd, Avin’s dedication to fitness and athletics plays a huge role in his leadership style. “When I’m lifting weights, I’m making decisions,” Avin shared. For him, physical activity isn’t just about staying fit—it’s an integral part of his decision-making process. “It’s as much about business as anything else,” he said, highlighting how working out helps him clear his mind and tackle the big decisions that come with leading a rapidly growing agency.

Advice for Future Leaders and Founders

When it comes to advice for other founders looking to disrupt their industries, Avin is clear: stay adaptable and focused on your strengths. “We’re leading the people that are working with us now, but we’re also leading and supporting the people who graduated and can do it on their own in the future,” he said, emphasizing the importance of continuous growth and mentorship in building successful businesses.

Where to Find Avin Kline and Lucyd Media

Avin’s journey is one of innovation, resilience, and an unwavering commitment to being the best. For those looking to connect, Avin is active on LinkedIn, where he shares insights on leadership, remote work, and the advertising landscape. On Instagram, you’ll find a glimpse into his life beyond business, including his passion for fitness and travel. As Lucyd Media continues to lead the charge in conscious compound advertising, Avin’s influence and expertise are paving the way for the next generation of industry leaders.

Connect with Avin on LinkedIn and Instagram to follow his journey and learn more about how Lucyd Media is shaping the future of conscious compounds.