The THC drink boom and the THC drink ban are happening at once 🍻 - Herbal Profiles #126

The category is going mainstream and getting banned at the same time 🍻⏳

Why "less than 5%" should keep every hemp brand up at night - Herbal Profiles #125

Leah Kollross on hemp's data problem, the November 12 seed deadline, and what's moving in NJ, MN, DE, and DC.

The Tuesday Test - Herbal Profiles #124

Cola gets seven hours a week. Coffee gets fourteen. Hemp drinks get whatever you can convince a consumer to give up.

8 Months. One Shot. One Slice. - Herbal Profiles #123

What 1933 can teach us about saving the hemp beverage industry in 2026.

The End of Dry January + THC Drinks Hit Circle K - Herbal Profiles #122

THC drinks are outselling entire NA categories, major brands are ditching Dry January messaging, and Circle K starts stocking cannabis beverages. Here's what's driving the shift to functional alternatives...

Retail Moves, Policy Shifts, and One Big Science Story - Herbal Profiles #121

A new study shows men and women may respond to THC completely differently. What that means for product design, plus news on M&A, Dry January shifts, and more.

The THC Drink Category Is Getting Real (Sprouts, Distributors & 2026) - Herbal Profiles #120

Catch up on Kentucky and Ohio legislation, new research funding, and my goals for the year

New Laws, Big Bets, and a Personal Note to Start 2026 - Herbal Profiles #119

Catch up on Kentucky and Ohio legislation, new research funding, and my goals for the year

Rescheduling Confirmed. Beverages Scaling. Gift Guide Inside. - Herbal Profiles #118

Rescheduling headlines lead the week, alongside Uncle Arnie’s new soda line and Thrive’s NA pivot.

Your THC Holiday Guide + Major Policy Moves - Herbal Profiles #117

A new Senate bill offers a regulatory alternative to the 2026 hemp ban—plus my annual gift guide and this week’s headlines.

Why CBD Wellness Is Suddenly on the Federal Chopping Block - Herbal Profiles #116

Millions rely on CBD daily. Congress may take it all away.

12.5% and Rising: Why More Athletes Are Reaching for THC Drinks - Herbal Profiles #115

See how science, real-world stories, and new products are fueling the rise of THC drinks in the gym and beyond.

The Federal Hemp Ban Is Here, What’s Next for Our Industry? - Herbal Profiles #114

How the Hemp Industry Is Responding to the Federal Ban—and Why the Next 12 Months Matter More Than Ever

Alcohol’s Civil War Over Hemp Beverages - Herbal Profiles #113

Wholesalers want regulation. Big trade groups want bans. The battle for THC beverages just went mainstream.

Connection, Community, and The Leveling Up Myth - Herbal Profiles #112

This week: personal reflections, data that might surprise you, and the best can printing tech in the biz.

The Future of Social Cannabis: What I Saw at iii Points - Herbal Profiles #111

The biggest proof THC beverages are working? You don’t notice them anymore.

The Inflection Point for Beverage - Herbal Profiles #110

Non-alc drinks pass $1B while hemp-derived beverages surge past $3.8B. Here’s why both are driven by the same consumer mindset.

The Flex Drinker Era: How Consumers Are Rewriting the Beverage Playbook - Herbal Profiles #109

Data from NIQ and Brightfield shows today’s drinkers aren’t choosing sides between alcohol, THC, and NA, they’re choosing flexibility.

Herbal Profiles #108

New rules in Minnesota, regulatory debates in Michigan, and star-driven endorsements are setting the tone for Q4 in hemp beverages.

Illinois Governor Signals Possible Ban on Hemp-Derived THC Products

Illinois Governor JB Pritzker is putting pressure on lawmakers to regulate hemp-derived THC products, warning that he may issue an executive order banning them if the legislature doesn’t act.

Triple High Hemp THC Drinks Launch Nationwide with New Lemonade Line

Triple Cannabis Beverages has expanded its hemp drink lineup with the launch of Triple High Lemonade

Herbal Profiles #107