News Roundup 5-15-2025

🧠 Study Links Cannabis to Potential Dementia Prevention

A recent observational study suggests cannabis compounds may help protect against dementia-related inflammation. While early-stage, the findings support further exploration of cannabinoids in neurodegenerative care.

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📜 Farm Bill Showdown Could Reshape THC Beverage Legality

The 2025 Farm Bill is heating up, with lawmakers debating whether intoxicating hemp products like THC drinks should remain legal. The outcome could have sweeping effects on the booming hemp beverage market.

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🥇 Qwiklife Wins Top Honors at L.A. High Spirits Awards

Qwiklife took home Best Infused Seltzer for its THC+CBD sparkling line at the 2025 L.A. High Spirits Awards.

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🍺 THC vs. Alcohol: Which Is the Healthier Social Drink?

A new CNET feature breaks down the growing consumer shift toward THC drinks and how they stack up health-wise against alcohol. Spoiler: fewer hangovers, but more unknowns.

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📈 The Brand Breaking THC Soda Wide Open

Cyclone is getting attention for bringing mass-market branding and scaled distribution to the infused soda game, with strong positioning aimed at Gen Z and wellness-conscious consumers.

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👩‍💼 Lessons from an Edibles Pioneer

Christine Apple, founder of Grön, reflects on building one of the most recognized edible brands in the U.S., the early challenges of brand trust, and what today’s operators still get wrong about product education.

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