News Roundup 5-07-2025

🟩 Florida Holds Off on THC Beverage Crackdown Again

Florida lawmakers have opted not to advance legislation that would impose stricter regulations on hemp-derived THC beverages, granting the industry another year without increased oversight.

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🟨 Alabama Finalizes THC Regulation Shift

The Alabama legislature gave final approval for the state’s ABC Board to take over regulation of products containing hemp-derived THC, including drinks and gummies.

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🟪 Tennessee Amends Hemp Bill

Tennessee lawmakers amended a proposed bill to regulate hemp-derived THC, introducing licensing, testing, and labeling rules without banning beverage products.

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⚙️ Volunteer Botanicals Launches Hemp Expansion Program

Volunteer Botanicals introduced a new service to help brewers and distillers enter the hemp beverage market, providing formulation and manufacturing support.

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📈 THC Drinks See E-Commerce Surge

New reporting shows THC beverages are thriving in online DTC channels, but concerns are rising over how long regulatory gray zones will allow this model to scale.

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🍷 Cannabis Drinks Target Wine Consumers

Cannabis beverage brands are strategically positioning themselves as low-dose, sessionable alternatives to wine, aiming to capture health-conscious drinkers and disrupt traditional alcohol categories.

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🏆 Organigram’s Collective Project Wins Awards

Collective Project, Organigram’s THC beverage brand, received multiple honors at the 2025 High Spirits Awards, highlighting strength in flavor and branding.

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🔄 Althea Group Refocuses on THC Beverages

Althea Group announced it is withdrawing FY25 guidance as it pivots its business toward the THC beverage sector, citing market opportunity.

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