News Roundup 4-21-2025

Author

Lars Miller
April 21, 2025

Illinois is seeing a rapid increase in THC beverage sales, fueled by the popularity of hemp-derived products that circumvent the state’s marijuana dispensary system. Local businesses are capitalizing on this regulatory gap, prompting state lawmakers to consider new oversight measures.

An opinion piece advocates for keeping hemp-derived beverages legal in Alabama, highlighting their role as a safer, non-alcoholic alternative. The author urges legislators not to overregulate the category and risk eliminating consumer choice.

Functional beverage brands are reshaping social drinking by offering alternatives with ingredients like adaptogens, nootropics, and cannabinoids. These drinks are gaining traction in traditional alcohol settings such as bars, festivals, and social gatherings.

Gummies remain the dominant form of marijuana edibles in Colorado, with strong sales leading into the 4/20 holiday. Despite the rise of THC beverages, gummies still hold the majority market share in the state.

Brez, a cannabis-infused beverage brand launched in 2022, has quickly become one of the top-selling products in the U.S. infused beverage category. The company focuses on low-dose, functional formulations and is currently expanding nationally.

Forbes released its 2025 Cannabis 420 list, recognizing 42 influential entrepreneurs, innovators, and leaders shaping the cannabis industry. The list includes founders from infused beverage brands, cannabis tech companies, and multi-state operators.

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