Herbal Profiles #62

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Welcome Note

Welcome back Gardeners!

This week I asked my communities: Strain Specific Beverages will be a large subsection of the industry? This is a question that while the results didn’t surprise me I was saddened by personally. I LOVE the taste of weed and I love the science and pretty much everything about the plant. So seeing the overwhelming majority of folks say no, this won’t be a big subsection was disheartening. I get it, but I still love the idea of these products and also as point of differentiation. Hopefully everyone is wrong and the consumers want this down the line.

Amendment 3 in Florida did not pass. While I was not a huge fan of the language of the bill, I am very much a person that feels any progress forward is still progress, even if it’s only a little better. Having all adults have access to the plant even if it’s all mid Trulieve products, is better than not having access to the plant at all IMO. But alas, even though the people spoke, with well over 55% of voters saying YES, it did not pass due to needing 60+%.

I am not bullish on seeing much of any change or reform federally in the next 4 years, but would be happy to be proven wrong.

I am conducting a little survey/research into people’s experiences with these beverages. If you have 2-4 minutes to complete this survey I would greatly appreciate it! I am waiting until I have a good representative amount of people to release any of the responses. So check it out, share it, etc.

In case you missed it, I just launched a new podcast with David Gonzalez and the third episode was released this week with Art Massolo. So be sure to subscribe on Apple, Spotify, or wherever you get listen to podcasts. Also, be sure to rate us and maybe give the Youtube Channel a follow to if that’s your jam!

Any comments or questions? Leave comment on this post or shoot me an email. Would love to hear from you!

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News Round Up

• Cannabis reform is all up to the Republicans now - The recent election saw cannabis legalization initiatives defeated in three states, including Florida, leaving the industry uncertain about future reforms under a Republican-led Congress.

• Review: Clinical Trials Show Cannabis Improves Symptoms in Fibromyalgia Patients - Clinical trials reveal cannabis significantly eases symptoms for fibromyalgia patients, offering new hope for chronic pain relief.

• Illinois Hemp Business Owners Urge Lawmakers to Reject Proposed Agriculture Rule Threatening to Refuel War on Drugs, Diminish Social Equity - Illinois hemp business owners oppose a new agricultural rule, arguing it could harm social equity and revive punitive drug policies.

• Blunt Brunch Encourages Women to ‘Level Up’ Their Cannabis Careers - Blunt Brunch is empowering women in cannabis, creating a space for professional growth and community in the industry.

• What Donald Trump’s Presidential Election Means for Marijuana Reform - Trump’s election brings uncertainty to cannabis reform, with potential shifts in policy that could impact the industry’s future.

• Why Florida’s Marijuana Legalization Ballot Initiative Failed Despite Trump Endorsement, Historic Funding, and Majority Voter Support - Despite strong support, Florida’s cannabis legalization measure failed to pass, highlighting challenges in gaining enough voter approval.

• Cannabis Use Before Partnered Sex Linked to Improved Orgasm Frequency and Satisfaction in Women - A new study finds that cannabis use before partnered sex may enhance orgasm frequency, ease, and satisfaction in women who face challenges achieving orgasm, suggesting cannabis could be a promising option for female sexual dysfunction.

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The “Gateway Drug” Myth: It’s Time To Deschedule Weed

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Founder's Spotlight - Lisa Hurwitz

Lisa Hurwitz, founder of Happi, made a bold shift from leading global brands to launching a cannabis beverage company. Her mission? To bring wellness-focused, innovative cannabis products to an underserved market and empower women in the industry. In this interview, Lisa shares her journey, the values driving Happi, and her vision for a more accessible and trusted cannabis space.

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Creator Spotlight - Mike Mejer

Michael Mejer, founder of Greenlane Communication, shares how he’s helping cannabis brands break through media barriers. From authentic storytelling to trust-building in PR, Michael discusses what it takes to secure meaningful media coverage and why earned media matters in the cannabis industry

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