Herbal Profiles #56

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Welcome Note

Hello hello y’all!

🍃 Is "Cali Sober" a good label for the movement? ?

This week I asked my communities: Is "Cali Sober" a good label for the movement? Now this is not something I have a strong opinion on myself. I will call it whatever the popular term is from a ease of communication standpoint. But others…. well they had opinions. Check out the post on Linkedin to see everyone’s perspective. This was a very divisive topic. So it’ll be interesting to see how it shakes out in the long run. Again, while I may not personally use the term, it’s not something I have a strong opinion on.

What else is new? Well, as I am wrapping this newsletter up today on Thursday evening, it is my birthday and I am officially closer to 40 than I am to 30 anymore 😬😬😬

But with age comes wisdom I suppose and life has been great the last year, got married, started this newsletter, met a ton of awesome people, and I am happy to officially announce I have a new podcast launching next week (9/30/2024) with none other than David Gonzalez. The podcast, Free Spirits Podcast with David & Lars, will be all about the leaders in the Infused & Functional beverage industries, how they have overcome various challenges to get where they are and getting into the details of their businesses. Next week I will share links to the various platforms you can listen on but in the meantime if you wouldn’t mind checking out the Youtube Channel and giving us a Subscribe it would be greatly appreciated! We are kicking the show off with conversations with Aaron Nosbisch of Brēz, Jason Dayton of Trail Magic, Art Massolo of Cycling Frog, and more! You won’t want to miss those conversations!

This week, there will be no new interviews, but I’ll be back at it with fresh conversations next week!

Lastly, I am conducting a little survey/research into people’s experiences with these beverages. If you have 2-4 minutes to complete this survey I would greatly appreciate it!

Any comments or questions? Leave comment on this post or shoot me an email. Would love to hear from you!

📣 Share the Love:

If you enjoy this newsletter, please share it with at least one person who might find it interesting. Your support helps us grow and bring more valuable insights to our community. Also, let me buy you some free beverages!

As always, if you know anyone doing cool shit in the industry, please shoot me an email or fill out this form.

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News Round Up

• Tilray Brands Leverages Hemp and Beverage Scale to Launch Hemp-Infused Craft Beer - Tilray Brands announced the launch of a new hemp-infused craft beer, expanding its footprint in the beverage sector with an innovative product that merges hemp and beer.

• Wyden Introduces Legislation to Clean Up Hemp Market & Keep Products Out of Kids’ Hands - Senator Wyden proposed a bill aimed at establishing clearer regulations for the hemp market, focusing on consumer safety and preventing access to minors.

• LeafLink Announces First-of-its-Kind Payment Option for Cannabis to Address Delinquent Payments, Improve Customer Operations - LeafLink introduced a new payment option designed to tackle delinquent payments in the cannabis industry, aiming to streamline operations and improve financial transactions.

• New Documentary Will Go Inside the Rise and Fall of Marijuana’s First Billion-Dollar Brand MedMen - A new documentary is set to explore the dramatic rise and subsequent challenges faced by MedMen, marijuana’s first billion-dollar brand, offering an in-depth look at its journey.

• Edwin Rubis is 27 Years Into a 40-Year Sentence for a Nonviolent Cannabis Crime - Beard Bros Media is Calling on You to Help Free Him - Beard Bros Media is rallying support to help free Edwin Rubis, who is serving a 40-year sentence for a nonviolent cannabis crime, bringing attention to the injustices in cannabis-related incarceration.

• Hemp-Derived THC Drinks Satisfy Consumer Thirst - The hemp-derived THC beverage market is booming, with sales up 143% in 2023, indicating a significant shift in consumer preference toward low-dose, THC-infused drinks.

• Harris and Trump’s Marijuana Legalization Consequences - An opinion piece examines the implications of marijuana legalization and how policies could shift under different political leaders, discussing the broader consequences on the cannabis industry.

• Ex-Dolphin Ricky Williams Backs Amendment 3 to End Prejudice Over Cannabis in Florida - Former Miami Dolphins player Ricky Williams is supporting Amendment 3 in Florida, aiming to combat prejudice and advance cannabis legalization in the state.

• The Bizarre Campaign to Legalize Cannabis in Florida - An article explores the unconventional strategies being used to push for cannabis legalization in Florida, highlighting the unique challenges and unexpected tactics of the campaign.

📰 Got news? Submit it here! 📰

Any other questions or inquiries you can respond to this email or DM me on Twitter or LinkedIn

Goodbye Meal Kits, Hello Hungryroot

Hungryroot is a grocery and recipe delivery service that supports any health needs you and your family might have. Whether you’re looking to incorporate a gut-friendly diet, just trying to eat healthy, or anything in between, Hungryroot makes achieving your goals on your terms easy.

Browse the thousands of groceries and recipes available each week, or have Hungryroot curate a delivery made just for you and your family based on your preferences. Save hours planning, shopping, and cooking each week. Plus pick one free item for life.

Take the quiz and get 30% off your 1st order!

Featured Story - Wyden Bill’s Momentum Signals a Turning Point for the Hemp Beverage Industry

The hemp beverage industry just took a giant step forward on Capitol Hill. The Wyden Bill is gaining momentum, signaling a potential turning point for clearer regulations. But can the industry rally together to make this the game-changer we’ve been waiting for? Here’s the latest on what went down and why this bill matters more than ever.

Founder's Spotlight

No Founder’s Spotlight this week, but please submit yourself or someone awesome down below. This is for beverage or edible brand founders.

Are you a founder or know one who should be featured? Fill out this form

Shop Sober(ish)’s Giggle Grass Bundle

Enjoy 20% off when you use Code HERBALx20

Creator Spotlight

No Creator Spotlight this week, but please submit yourself or someone awesome down below. This is for anyone that’s doing something awesome in the industry, they could be a founder of consumption lounge, agency, etc. Or a sales rep, lobbyist, content creator, etc.

Are you a doing something cool in the industry or know one who should be featured? Fill out this form

Featured Events

Fun Fact - I will be attending Benzinga so if you know of any after parties, have anyone I should be speaking with, or simply want to grab a beverage give me a shout!

👇🏻 For more Events subscribe to Jason’s High Lights 👇🏻

If you are enjoying my newsletter please share with anyone you think would benefit from it! 🙏

Goodbye Meal Kits, Hello Hungryroot

Hungryroot is a grocery and recipe delivery service that supports any health needs you and your family might have. Whether you’re looking to incorporate a gut-friendly diet, just trying to eat healthy, or anything in between, Hungryroot makes achieving your goals on your terms easy.

Browse the thousands of groceries and recipes available each week, or have Hungryroot curate a delivery made just for you and your family based on your preferences. Save hours planning, shopping, and cooking each week. Plus pick one free item for life.

Take the quiz and get 30% off your 1st order!

Job Listings

Featured Jobs of the Week!

Drink DELTA

• Outside Sales Representative

  • Location: Raleigh-Durham, NC (Hybrid)

  • Job-Type: Full-Time

  • Compensation: Starting at $60,000 + Commission

Bayou City Hemp Company

• Ecommerce Manager- Austin

  • Location: Austin, TX (On-Site)

  • Job Type: Full-Time

Wana Brands

• Vice President Sales - US Hemp B2B Channel

  • Location: Boulder, CO (On-Site)

  • Job Type: Full-Time

  • Compensation: $165K/yr - $190K/yr

Wherehouse Beverage Co. (Wynk & Countdown)

• Community & Content Manager

  • Location: Remote

  • Job Type: Full-Time

Cycling Frog

• E-Commerce Marketplace & Affiliate Manager

  • Location: Seattle, WA (Hybrid)

  • Job Type: Full-Time

  • Compensation: $90K/yr - $110K/yr

Cantrip

• Marketing Representative

  • Location: Nashville Metropolitan Area (Hybrid)

  • Job Type: Part-Time

  • Compensation: $20/hr - $25/hr

This week there’s over 15 new job listings. Find your dream job below!

Are you hiring? Shoot me an email or fill out this form with the details and I would love to include it in a future edition of the newsletter

These cannabis gummies keep selling out in 2023

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