Herbal Profiles #50

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Welcome Note

Hello hello y’all! Welcome back to Herbal Profiles Newsletter

🍃 Is ALL Cannabis use Medicinal?

This week I asked my communities: Is all cannabis use medicinal? This is not something I personally believe, as there are plenty of times I use just because it is fun. The commentary on that post was really interesting though, specifically this comment “I would more consider it all cannabis use is wellness. Like am I smoking because it helps with my GI issues and anxiety? Yes. That’s wellness. Am I smoking because I want to unwind after a long day? That’s wellness. Am I consuming while other friends are drinking just out having a good time? That’s also wellness. I am not a doctor, a scientist, or expert but that’s the way I look at it,”

If the arguments I have seen proliferated on Reddit and Linkedin had framed it this way - it’s all wellness, even if using for fun, it’s something I would for sure agree with, but it’s not always medicinal.

What do you think? Shoot me an email.

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If you enjoy this newsletter, please share it with at least one person who might find it interesting. Your support helps us grow and bring more valuable insights to our community. Also, let me buy you some free beverages!

As always, if you know anyone doing cool shit in the industry, please shoot me an email or fill out this form.

And with that, let’s get into it!

News Round Up

• Why is recreational marijuana more expensive in Ohio than in Michigan? We ask the experts: The price difference between recreational marijuana in Ohio and Michigan is attributed to varying state regulations, taxes, and market conditions.

• “He’s used drugs - he’s biased! He’s not a drug user - what would he know!”: A cross-sectional, online study of drug researchers’ experiential knowledge of drug use and disclosure: The study reveals that 86% of drug researchers have used drugs, with many believing that personal drug use can positively inform research, but stigma and fear of losing credibility remain significant barriers to disclosure.

• Glass House Brands Reports Record-Setting Second Quarter 2024 Financial Results: Glass House Brands achieved record financial performance in Q2 2024, reflecting strong market demand and operational efficiencies.

• With recreational cannabis legal, how will cops catch high drivers?: Law enforcement agencies face new challenges in detecting and prosecuting high drivers as recreational cannabis becomes legal.

• While marijuana will soon be rescheduled, the federal government’s drug scheduling system remains tyrannical: Rescheduling marijuana is seen as a step forward, but the broader federal drug scheduling system is criticized for its outdated and rigid approach.

• N.M. Magic Mushroom Advocates Hope to Learn from Cannabis Legalization: Advocates in New Mexico are looking to cannabis legalization as a blueprint for advancing magic mushroom legalization efforts.

• Cannabis Needs Rethinking as a Strategy in the Overdose Crisis: Experts argue that while cannabis has potential benefits, it shouldn’t be overestimated as a solution to the overdose crisis.

• The Effects of Cannabis Use on Mental Health and Cognitive Function: A comprehensive review of research on how cannabis use impacts mental health and cognitive functions, highlighting both risks and potential therapeutic benefits.

📰 Got news? Submit it here! 📰

Any other questions or inquiries you can respond to this email or DM me on Twitter or LinkedIn

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Featured Story - Crafting Cannabis Marketing Around Mood and Emotional Connection

How can cannabis brands harness the power of mood-based marketing to stand out in a crowded market? Our latest insights reveal how focusing on the emotional experiences of consumers—like relaxation, creativity, and connection—can elevate brand loyalty and drive success in the evolving cannabis industry.

Founder's Spotlight - Aaron Nosbisch - Brēz

Meet Aaron Nosbisch, the mind behind Brēz, who transformed his early start in e-commerce into a mission to redefine cannabis beverages! Discover how his deep dive into the world of compliance and innovation led to creating a brand that’s not just about THC in a can but about curating unforgettable experiences that truly hit different.

Are you a founder or know one who should be featured? Fill out this form

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Creator Spotlight - Harris Damashek - Harmony Craft Beverages

Ever wondered how a global marketing guru pivots to revolutionize cannabis beverages? 🍃 Join us as Harris Damashek reveals his journey from leading CPG brands to shaking up the cannabis industry with Harmony Beverage.

Are you a doing something cool in the industry or know one who should be featured? Fill out this form

Featured Events

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Job Listings

Featured Jobs of the Week!

Wana Brands

• Sales Director – New York

  • Location: New York, NY (On-Site)

  • Job Type: Full-Time

  • Compensation: $150K/yr - $175K/yr

NOWADAYS

• Territory Sales Manager

  • Location: Gainesville, FL (Remote)

  • Job Type: Full-Time

Wherehouse Beverage Co. (Wynk & Countdown)

• Community & Content Manager

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Brēz

• Influencer and Affiliate Manager

  • Location: Remote

  • Job Type: Full-Time

  • Compensation: $70,000-$90,000

Weedmaps

• Human Resources Business Partner (HRBP)

  • Location: Irvine, CA (Hybrid)

  • Job Type: Full-Time

  • Compensation: $96,000.00 to $112,000.00

This week there’s over 10 new job listings. Find your dream job below!

Are you hiring? Shoot me an email or fill out this form with the details and I would love to include it in a future edition of the newsletter

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