Herbal Profiles #40

Author

Lars Miller
June 07, 2024

In partnership with

Herbal Profiles #40

Welcome Note

Welcome to another edition of Herbal Profiles. This week, we have the first ever hemp beverage festival happening in Minneapolis, I sat down with Mary Bernuth & Rhyno Stinchfield of Pharos Brands, learned more about Bri Smith’s amazing career in the space, and so much more.

I encourage you to nominate someone you believe is doing amazing things in either hemp or regulated cannabis industry for the creator spotlight. I am looking for designers, content creators, sales leaders, lobbyists, and more. Reply to this email or hit the link to nominate someone!

If you’re a beverage brand founder or have someone in mind to be featured please shoot me an email! I’d love to chat with you!

News Round Up

  • THCA Amendment in the 2024 Farm Bill: The U.S. House Agriculture Committee recently marked up an amendment to the 2024 Farm Bill that redefines hemp to include total THC, impacting the hemp industry significantly. This change could potentially devastate the industry by requiring all hemp, whether in the field or in finished products, to adhere to the new total THC definition, affecting small hemp farmers and producers of hemp-derived cannabinoids​ (Cannabis Business Times)​.

  • Connecticut's Sweeping Cannabis/Hemp Legislation: The Connecticut Senate passed a comprehensive bill regulating cannabis and hemp products, which now awaits the governor's signature. The legislation aims to curb the unregulated sale of intoxicating hemp-derived products and establish new legal pathways for low-THC hemp beverages​ (CBE News)​.

  • California Cannabis Product Recalls on the Rise: California has seen an increase in cannabis product recalls due to various compliance issues. This surge in recalls highlights the ongoing challenges in maintaining product safety and regulatory adherence in the state's expansive cannabis market​ (MJBizDaily)​.

  • AI in Cannabis Cultivation: The cannabis industry is increasingly adopting artificial intelligence to optimize cultivation processes. Companies are using AI tools to make data-driven decisions about plant health, yield optimization, and resource management, enhancing the efficiency and sustainability of cannabis production​ (MJBizDaily).

  • GOP Congressman Will Attempt to Remove Marijuana Banking Protections from Spending Bill: Rep. Chuck Edwards (R-NC) plans to introduce an amendment to the Fiscal Year 2025 Financial Services and General Government appropriations bill. This amendment aims to remove the current protections for banks that work with state-legal marijuana businesses. Edwards cites "overwhelming" concerns about federally illegal activities and potential risks to youth. (MarijuanaMoment)

This cannabis startup pioneered “rapid onset” gummies

Most people prefer to smoke cannabis but that isn’t an option if you’re at work or in public.

That’s why we were so excited when we found out about Mood’s new Rapid Onset THC Gummies. They can take effect in as little as 5 minutes without the need for a lighter, lingering smells or any coughing.

Nobody will ever know you’re enjoying some THC.

We recommend you try them out because they offer a 100% money-back guarantee. And for a limited time, you can receive 20% off with code FIRST20.

HBA’s Hemp Beverage Festival

It’s finally here!!! The first ever Hemp Beverage Festival! Tomorrow is going to be a blast, with over 30 brands sampling their amazing beverages, live music, and food trucks. If you’re in Minneapolis you won’t want to miss this!

Featured Story

🌱 The Future of Social Drinking

Get ready to experience the future of social drinking at the inaugural Hemp Beverage Festival in Minneapolis—where innovation, community, and delicious THC-infused beverages come together for an unforgettable celebration.

Use HERBALPROFILES20 for 20% off Site-Wide at Hemp House MN

Explore the best in hemp! Get 20% off top brands and drinks at Hemp House MN with code HERBALPROFILES20. Click now to discover your one-stop shop for all things hemp!

You can get both of products I review in this issue from Hemp House!

Founder’s Q&A - Mary Bernuth & Rhyno Stinchfield - Pharos Brands

Mary and Rhyno's journey to founding Pharos Brands International is a blend of unique backgrounds and shared passions. Learn how their experiences shaped their innovative THC seltzers and get insights into their branding strategies and vision for the future!

Creator Spotlight - Bri Smith - Brand Strategist

Want to know what drives Bri Smith in the cannabis industry? Discover her journey, her favorite projects, and how she intertwines advocacy with her work

Brand Reviews

Cycling Frog - Black Currant THC Seltzer

Drinkin’ Buds - Spiked Lemonade

Job Listings

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  • C-Suite 

    • Location: Minnesota (Hybrid)

    • Job Type: Full-Time

    • Compensation: Begins at $100,000 + Bonus & Equity/Stock Options

Are you hiring? Shoot me an email or fill out this form with the details and I would love to include it in a future edition of the newsletter

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