Redefining Wellness: The Next Frontier in Functional Cannabis Products

Recap of Last Week

• High Cost of Cannabis Beverages: Explored the reasons behind the premium pricing of cannabis beverages, focusing on advanced nanoemulsion technology, operational complexities, and regulatory compliance.

• Industry News and Insights: Addressed New York's cannabis market growth, challenges in Virginia's medical cannabis pricing, and Wisconsin's psilocybin PTSD treatment initiative.

• Featured Bar Selections: Showcased Cann's Cranberry Sage roadies, Fizzy THC's dissolvable tablets, Hemp Beverage Company's 80mg dropper, and other cannabis beverages.

• Bookshelf Focus: Reviewed "Outlive" by Peter Attia and "Cannabis Cocktails, Mocktails & Tonics" by Warren Bobrow, providing insights into longevity and cannabis-infused drink recipes.

• Recipe of the Week: Introduced the Holiday Cranberry Sparkler, a festive, non-alcoholic beverage with a discreet THC infusion, perfect for holiday celebrations.

Redefining Wellness: The Next Frontier in Functional Cannabis Products

Revolutionizing the approach to everyday health, the fusion of cannabis with the rapidly growing functional snacks market is unlocking new realms of wellness potential. As we embrace this innovative intersection, let's explore how this synergy is set to transform our daily nutritional habits.

The Rising Tide of Functional Snacks

The functional snacks industry is witnessing an explosive growth, with the snack food market projected to soar from USD 256.26 billion in 2023 to a staggering USD 559.26 billion by 2028. This isn't just about satisfying hunger; it's about enriching our bodies and minds. The global snacks market, already valued at USD 1,483.14 billion in 2022, is expected to continue growing robustly, driven by a consumer base increasingly seeking convenient, health-boosting options.

Energy Bars: The Pioneers of Functional Snacking

Energy bars, a cornerstone of the functional food market, are estimated to reach a market size of USD 3.17 billion in 2023, with projections hitting USD 3.73 billion by 2028. The rise of sports nutrition bars, favored by athletes and fitness enthusiasts, underscores a collective shift towards products that offer more than just energy – they're a gateway to enhanced wellbeing.

Embracing Regenerative Agriculture

Amidst this growth lies a profound awareness of sustainability. The regenerative agriculture market, valued at USD 920.6 million in 2022, is anticipated to reach USD 3247.34 million by 2030. This reflects a growing desire among consumers for products that not only nourish them but also contribute positively to the planet.

The Power of Adaptogens and Nootropics

Enter adaptogens and nootropics, the dynamic duo of the wellness world. Ingredients like hemp, ashwagandha, ginseng, and rhodiola are becoming increasingly popular for their stress-busting and brain-boosting properties. They offer a path to enhanced mental clarity and resilience, making them ideal companions for THC and CBD in functional snacks.

The Cannabis Connection: A New Era of Wellness Snacks

Imagine a world where your daily snack does more than curb hunger. Sustainable cannabis protein bars infused with THC or CBD, coupled with ingredients promoting added nutrition. Mood-boosting energy bars blending THC with nootropics for enhanced cognitive function and mental wellness. Revitalizing snack squares that combine THC with health-boosting adaptogens like Reishi and lion's mane, offering not just a mid-day boost but a step towards holistic health.

Beyond Recreation: Cannabis for Wellbeing

These aren't just fanciful ideas; they represent the future of cannabis consumption. A future where cannabis is more than a means to "get high," but a key player in our daily wellness journey. With the global functional food market growing, the integration of cannabis into these products could not only meet the current consumer demand but also pave the way for a new understanding of cannabis's role in health and wellness.

As we step into this new era, the fusion of cannabis with the latest trends in functional foods presents an untapped market with limitless potential. It's not just about creating snacks; it's about crafting experiences that enrich, empower, and elevate our everyday lives. The future of cannabis is here, and it's not just greener – it's smarter, healthier, and more sustainable than ever before.

In the News

• Calexo Wins Beverage Showdown: Calexo, a cannabis beverage company, takes the title as the winner of the New Beverage Showdown. Read more.

• Rhode Island's Cannabis Sales Surge: Celebrating its first year of legal cannabis sales, Rhode Island sees a significant surge in business. Read more.

• Hemp Cannabinoids as Potential Pesticides: A new study by researchers at Cornell University suggests that cannabinoids could be used as natural pesticides. Read more.

Cannabis Leader Spotlight: Brandon Andrew, Chief Creative Officer for Calexo

In the dynamic world of cannabis, certain individuals stand out, not just for their contributions but for their vision and passion. Brandon Andrew, the Chief Creative Officer for Calexo, is one such individual. With over 15 years of experience in media, marketing, and creative direction, Brandon has consistently pushed the boundaries of what we expect from brands in the 21st century. His leadership style fosters an environment where creatives feel empowered to explore groundbreaking ways of thinking, leading to trend-defining categories, innovative user experiences, and award-winning websites. Today, we delve deeper into Brandon's journey, his insights, and his aspirations for the future of the cannabis industry.

What inspired you to venture into the cannabis industry, and how has your journey been so far? Additionally, what motivated you to launch Calexo? Our journey into the cannabis industry was serendipitous, a fusion of necessity and innovation. In late 2018, we found ourselves at a gathering, surrounded by friends reveling in alcoholic libations. However, my personal health situation prevented me from partaking in alcohol, and I sought an alternative way to participate in the celebration. That night, Ken and I crafted our inaugural cannabis-infused drink, an experiment that turned into a revelation. The inspiration was clear - we discovered that cannabis beverages could be both delicious and fast-acting, allowing us to share in the camaraderie of social drinking without the associated downsides. This moment ignited a mission: to make this experience accessible to a broader audience, to redefine the culture of celebration, and to provide individuals with a healthier, more mindful choice. Our journey into the cannabis industry has been a wild and exciting odyssey that has kept us on the edge of our seats. We've learned a lot while navigating the challenges of the industry, and refined our vision to align with our mission of offering delightful, controlled, and health-conscious alternatives to traditional drinks. The launch of Calexo is not just a business venture; it's a commitment to empowering people to celebrate without compromise.

The cannabis industry is known for its regulatory challenges and evolving landscape. How do you navigate these hurdles, and what keeps you motivated? Especially from a marketing and advertising standpoint. Navigating the cannabis industry's complex and ever-changing landscape has indeed been a challenge. From regulatory shifts to banking obstacles, these hurdles are an inherent part of our journey. At Calexo, we approach these challenges with a unique perspective rooted in design thinking. We see these limitations as opportunities to innovate without compromising on quality, experience, flavor, or aesthetics. What truly keeps us motivated is the realization of how alcohol has adversely affected our lives and the lives of those around us. We've witnessed firsthand the negative impact it can have. This motivates us every day to provide people with a healthier and more enjoyable way to celebrate. Despite the constant hurdles and the maze of regulations, it's the positive impact our drinks have on our consumers that fuels our determination. From a marketing and advertising standpoint, we strive to be creative within the boundaries set by the industry. We want to ensure that our message reaches those who can benefit from our products, all while adhering to the evolving rules and regulations. It's a dynamic journey, but our commitment to offering a better way to drink remains unwavering.

From your perspective, how crucial is branding and storytelling for cannabis brands, especially in today's saturated market? What are you doing at Calexo from a storytelling standpoint that is working? Branding and storytelling are absolutely vital for cannabis brands, especially in today's saturated market. At Calexo, we've centered our branding and storytelling on a fundamental concept: control. Our mission is to provide consumers with a sense of control over their drinking experience, and this theme runs through every aspect of our brand – from packaging to formulation to the quickly felt effects and the fluid-to-cannabis ratio. Our approach stems from a collective frustration with traditional alcohol and the stigma surrounding cannabis use. The "war on drugs" era, spearheaded by campaigns like Nixon's, has left a lasting mark on society, making it essential to challenge these perceptions. Our storytelling and marketing efforts serve as advocacy for better choices and improved well-being.

Where do you see the cannabis industry heading in the next 5 years, particularly in the beverage sector? In the next five years, the beverage sector of the cannabis industry is poised for significant growth and transformation. Younger generations are increasingly opting for alternatives to alcohol, and those over 40 are looking for options that don't come with the dreaded hangover. Despite challenges like limited banking access and evolving manufacturing and distribution processes, traditional beverage distributors are taking notice of the changing drinking behaviors. If current trends continue, infused beverages could become a major player in the traditional beverage market by 2028. It's important to note that we at Calexo are not against alcohol; we simply believe in providing more choices and healthier directions for those who seek an alternative. Everyone deserves the opportunity to enjoy a drink without compromising their well-being.

How do you think entrepreneurs and brands can better leverage the concept of Cannabis Consumption Lounges to resonate with the younger, experience-seeking generations? And how do you evaluate their efforts in integrating cannabis beverages into these social spaces thus far? Leveraging the concept of Cannabis Consumption Lounges to resonate with younger generations seeking unique experiences is indeed challenging. These lounges often cater to the high-concentration, high-THC market, focusing on traditional cannabis consumers who are price-sensitive when it comes to milligrams per dollar. These spaces typically offer dab bars, cannabis-themed merchandise, and a specific ambiance. However, for individuals seeking a healthier drinking alternative, convincing their friends, who may still drink alcohol, to visit a cannabis consumption lounge with limited beverage options can be a tough sell. Budtenders at these lounges are often enthusiasts with high tolerances, making them less likely to recommend low-dose beverages. On the other hand, drinkers looking for a better option might not find alcohol-free spaces appealing. The integration of low-dose cannabis beverages into cannabis lounges remains a challenge, as these spaces tend to focus on different consumer preferences and priorities.

What piece of advice would you give to budding entrepreneurs looking at the cannabis beverage industry and wanting to dive in? Entering the cannabis beverage industry is not just a business venture; it's an act of advocacy, especially given the industry's youth and the prevailing global stigma. To succeed, believe in your mission because you'll be navigating uphill terrain. Education is key, influencing product development, packaging, marketing, and community engagement. Maintaining a strong sense of self and perspective will guide you through the turbulent socio-political landscape of the cannabis industry.

Outside of your professional life, how has cannabis influenced your personal experiences or perspectives? As a queer artist, my journey with cannabis has deeply impacted my personal life. In my twenties, I worked in the food and beverage industry and often relied on alcohol as my primary social lubricant. I lived in a cycle of hangovers, fiery rants, and witty comebacks, sometimes the life of the party, but it took a toll. However, everything changed when I faced a rare cancer diagnosis and the subsequent radiation treatment. Doctors told me to quit drinking, and it was then that I decided to give cannabis a try. Cannabis became my companion in managing anxiety and finding balance. It granted me the confidence to regain control of my life, fostering new ways to engage with the world and socialize. The journey towards a balanced relationship with cannabis transformed my physical health, mental well-being, and emotional harmony. While I acknowledge that cannabis isn't a universal solution, I believe there are many individuals who can benefit from it. It offers a more sociable path to discovering healthier ways to celebrate and find equilibrium in life.

What's in My Bar

• Cann: Continuing to enjoy Cann's roadies, especially their Cranberry Sage flavor for the holiday season. The combination of convenience and distinctive flavor is always a hit. Don't forget to use the discount code HERBAL30 for 20% off your purchase.

• Hemp Beverage Company: Their 80mg dropper remains an essential for discreet, flavorless dosing. It's perfect for adding a controlled THC dose to your favorite drinks, whether at home or out. Use the code LARSM15 to get 15% off.

• OFFFIELD: Staying on track with health and wellness, Offfield's gummies and hydration beverage continue to be a vital part of the routine, supporting overall wellness goals with ease and efficiency.

• Rebel Rabbit: A new addition to the bar, Rebel Rabbit offers a unique twist on cannabis beverages. Their bold flavors and creative packaging set them apart, making them a must-try for anyone looking to explore new and exciting cannabis-infused drink options.

What's on My Bookshelf

• High Times: Let's Get Baked! The Official Cannabis Cookbook: Dive into cannabis baking with this down-to-earth cookbook from High Times. It's filled with over 60 easy-to-follow recipes, ranging from THC delights to simpler treats. Perfect for any baking skill level, it's a go-to for delicious, cannabis-infused culinary adventures or just sweet cravings. Great for potlucks or personal treats, it's a practical and fun addition to any kitchen.

• Outlive: The Science and Art of Longevity by Peter Attia: A comprehensive dive into living a longer, healthier life. Attia blends research with practical advice, making it an essential read for those interested in health and longevity.

Recipe of the Week

Winter Citrus & Spice Mocktail

Ingredients:

• 35 drops of Hemp Beverage Co.'s mocktail creator (5mg of THC)

• 2 oz non-alcoholic apple cider

• 1 oz non-alcoholic spiced rum alternative (like Lyre's Spiced Cane Spirit)

• 1/2 oz fresh lemon juice

• 1/2 oz maple syrup

• Club soda or sparkling water (for topping)

• Cinnamon stick, apple slices, and star anise for garnish

Instructions:

1. In a shaker, combine the apple cider, spiced rum alternative, lemon juice, maple syrup, and Hemp Beverage Co.'s drops.

2. Shake well to blend the flavors.

3. Strain the mixture into a glass filled with ice.

4. Top with club soda or sparkling water for a light fizz.

5. Garnish with a cinnamon stick, apple slices, and star anise for a festive touch.

This mocktail offers a perfect balance of winter spices and citrus, creating a cozy and refreshing holiday drink