News Roundup 4-29-2025

Author

Lars Miller
April 29, 2025

The U.S. marijuana industry is expected to generate $123 billion in economic impact in 2025, according to projections from the MJBiz Factbook. This figure includes retail sales, supply chain contributions, and secondary economic activity. Analysts highlight that cannabis continues to outpace growth projections across several states. The report also notes the industry’s role in job creation and tax revenue expansion.

Johnson Brothers, a major wine and spirits distributor, has acquired Texas-based Maverick Beverage Company. The acquisition aims to strengthen Johnson Brothers’ footprint in the craft spirits and beverage market. Maverick Beverage has built a strong presence representing artisanal brands. Terms of the deal were not disclosed.

THC-infused seltzers are seeing rapid consumer adoption as alternatives to traditional alcoholic beverages. The trend reflects a growing desire for low-dose, cannabis-based options that promote relaxation without intoxication. Brands across the U.S. are expanding distribution into retail and hospitality sectors. Experts predict continued category growth as consumers shift drinking habits.

In Rhode Island, cannabis dispensaries and liquor stores are disagreeing over proposed regulations for selling hemp-derived THC beverages. Dispensaries argue the new rules favor liquor retailers by expanding access outside cannabis-specific channels. Liquor retailers counter that allowing wider sales benefits consumers. The regulatory debate is ongoing as state lawmakers consider revisions.

Entrepreneur Washington Ho has introduced H2Ho, a new hemp-derived THC seltzer targeting health-conscious consumers. The launch includes a range of flavors and lower THC dosing to appeal to mainstream audiences. Distribution efforts are beginning in Texas with plans for broader regional expansion. Ho cites growing demand for functional, sessionable cannabis beverages.

Cannabis use is expanding among adults aged 21 to 85, according to recent market studies. Consumers are finding personalized cannabis experiences tailored to different health, recreational, and wellness needs. New product formats such as beverages, edibles, and tinctures are helping drive the boom. Brands are increasingly targeting segmented marketing strategies based on age and lifestyle.

The “Cali Sober” approach — abstaining from alcohol while using cannabis — is becoming more popular, particularly among younger adults. Advocates cite improved mental clarity and wellness outcomes compared to traditional drinking lifestyles. Research into the long-term effects of cannabis use as an alcohol substitute is still ongoing. Experts recommend individualized approaches based on personal health goals.

Maryland Governor Wes Moore has signed a bill legalizing marijuana consumption lounges across the state. However, indoor smoking will not be permitted in these venues to comply with clean air regulations. Lounges will be allowed to offer vaping and edible consumption instead. State regulators will begin issuing licenses later this year.

THC beverages are gaining a larger share of the cannabis market, with growing interest from both consumers and investors. Industry analysts point to the convenience, discretion, and predictable dosing that beverages offer. Brands are racing to secure shelf space in retail stores and on-premise accounts. Some challenges remain around regulation and consumer education.

Alabama lawmakers have introduced a bill to establish stricter controls on consumable hemp products, including beverages and edibles. The proposed legislation would set THC limits, require clear labeling, and restrict sales to adults 21 and older. Supporters argue the bill will protect consumers while allowing the market to continue operating. Debate over the bill is ongoing in the state legislature.

The water-soluble CBD market is projected to grow significantly over the next several years, according to a new report from Market.us. Demand is being fueled by consumer preference for fast-acting, easily mixable CBD products. Beverage companies, in particular, are investing heavily in water-soluble formulations. The trend is expected to accelerate as CBD-infused wellness products expand globally.

Arizona is moving ahead with a ban on intoxicating hemp-derived products, including certain beverages. Retailers caught selling banned products could face fines of up to $20,000 per product. The new rules are part of broader efforts to clarify the legal cannabis market and restrict unregulated intoxicants. Industry groups are urging for clearer regulatory guidance to avoid confusion.

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