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Navigating the New Terrain: Consumer Challenges in the Cannabis Beverage Market

Author

Lars Miller
April 12, 2024

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Welcome Note

My main goal with this newsletter is to help bring cannabis beverages into the mainstream and part of that goal is engaging with founders and consumers alike to better understand the challenges they each face and what inspires them to keep pushing forward in this very complex and constantly changing industry.

To that end, I am working on a story right now for a future edition of the newsletter and hopefully you can help me out. I put together a survey where I want to know more about your experiences with these products - even if you haven’t ever tried them (though if you’re receiving this newsletter you probably a fan at least a little bit 😉)

If you could take 2 minutes and fill out this survey I would really appreciate it!

Featured Story

Got questions about cannabis drinks? Our latest story explores the challenges of choosing the right one, what to expect in stores, and how new laws could change the game. Click to learn more and stay ahead

Use HERBALPROFILES20 for 20% off Site-Wide at Hemp House MN

Brand Recommendations

Here’s the products I have really been enjoying this week.

I spoke with Zack Squier, the Founder of Squier’s Speciality Elixirs a few months ago and he dropped me some samples. It took me awhile to try them but recently these have been my go-to for a weeknight cocktail. I got a great bottle of French Bloom NA sparkling wine, and Squier’s Elixirs have been the perfect pairing. Adding some depth of flavors to the wine and of course a much needed elevated lift. I highly reccomend Zack’s products!

The next drink that has been a regular part of my rotation recently has been My Crew Doses Holy! Water - Euphoric Ketone Energy. The energy, focus, and of course the calm from the THC is phenomenal. I was not expecting how delicious these would be as I was expecting this to be more of an additive to a drink. But I was drinking these straight and they are delicious. Fruit forward. Tart. And most importantly, they deliver on their promise.

March Madness

For the last several weeks I have been running an Infused Beverage Tournament! It’s been so much fun! I really appreciate everyone who has taken the time and placed their votes. All the brands who got involved. It’s been really cool. SO thank you all!

And without further adieu

The Winner is…….

Drumroll please……

WYNK!!!

I will be selecting and contacting one lucky winner for a free 12 pack of the flavor of their choice!

If you’d like to check out the Champion Brand head over https://drinkwynk.com/

And feel free to use code HERBAL20 for 20% off your order site-wide!

Founder’s Story - Miles McKirdy

Discover the vision behind Golden Hour directly from Miles McKirdy! 🌟 Tap into how this pioneering brand is redefining the cannabis experience with sophistication and a focus on consumer education. Don't miss out on uncovering the inspirations and unique approaches that set Golden Hour apart in a crowded market.

Job Listings

  • Sales Rep - IL

    • Location: Chicago, IL (Hybrid)

    • Job Type: Full Time

    • Salary: Starting at $60,000 + Commissions

  • Sales Rep - MA

    • Location: Chicago, IL (Hybrid)

    • Job Type: Full Time

    • Salary: Starting at $60,000 + Commissions

Are you hiring? Shoot me an email or fill out this form with the details and I would love to include it in a future edition of the newsletter

Tunes & Talks

  • Bioactive - hosted by Dr. Riley Kirk, it’s a scientific and entertaining show with insights into cannabis, psychedelics, and more.

  • Market Like a Badass - is both an enlightening and empowering podcast, offering a deep dive into mastering marketing in the complex worlds of cannabis and craft beer.

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House Keeping

Do you enjoy the newsletter? Do you want some free drinks? Consider sharing the newsletter with your network - for every 25 news subscribers you recommend we will send you a 12 pack of Cann’s!

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or to participate.