The Misguided Metric: Shopping by THC Dosage

Beyond High Numbers: A Closer Look at THC Beverage Trends

Welcome Note

Welcome to April! This month is going to bring a ton of opportunities to win free drinks! If you’ve been following along you know we are currently in the Elite 8 for the Infused Beverage Madness and 1 lucky winner is going to win a free 12 pack of the winning brand! So be sure to vote!

I am also going to be lowering the qualifications for a my referral bonus! If you share this newsletter with 15 friends you can win a free 12 pack of Cann!

Thank you as always for subscribing and all of your support!

Please don’t hesitate to reach out with suggestions and feedback, I read every email!

Featured Story

🌱 Beyond High Numbers: A Closer Look at THC Beverage Trends

Are you choosing your THC beverages just based on how high the dosage is? It's time for a rethink.

Dive into our latest piece, where we unravel why potency shouldn't be your sole guide in selecting THC drinks. From the surprising parallels with the alcohol industry to the future of social THC consumption, we're stirring the pot on how to truly savor the experience.

Click to explore why there's more to your cannabis drink than just the milligrams.

Use HERBALPROFILES20 for 20% off Site-Wide at Hemp House MN

Brand Spotlight

Dive into my journey with CANN – a brand redefining the cannabis beverage landscape. From my first taste of their Lemon Lavender in the streets of Chicago to embracing a vibrant, alcohol-free lifestyle, discover how CANN's mission, taste, and community spirit resonate with a future where cannabis is enjoyed responsibly and socially. Click to read the full story.

March Madness

I have put together a bracket of 64 of the best THC beverage brands and now I am anxiously waiting to see the winner!

Round 4 (Elite 8) is now live! Vote now!

Voting is open now and will stay open until April 6th for the Elite 8. I will release the winner on April 12th in my newsletter along with the winner of a free 12 pack of the winning brand! You can fill out the bracket down below or clicking here!

Founder’s Story - Glenn McElfresh

Glenn dives into the ethos of Plift, unveiling how policy shapes their mission for a more inclusive cannabis industry. From the trials of perfecting hemp beverage flavors to the vision of accessible, enjoyable experiences—discover Plift’s journey through Glenn's eyes. Tap into his unique perspective on brand identity, community engagement, and the innovative edge that keeps Plift at the forefront of cannabis trends.

Job Listings

  • Sales Rep - IL

    • Location: Chicago, IL (Hybrid)

    • Job Type: Full Time

    • Salary: Starting at $60,000 + Commissions

  • Sales Rep - MA

    • Location: Chicago, IL (Hybrid)

    • Job Type: Full Time

    • Salary: Starting at $60,000 + Commissions

  • Account Executive

    • Location: Phoenix, AZ (Hybrid)

    • Job Type: Full Time

    • Salary: $60,000-$70,000 + Commissions

Are you hiring? Shoot me an email with the details and I would love to include it in a future edition of the newsletter

Tunes & Talks

  • Bioactive - hosted by Dr. Riley Kirk, it’s a scientific and entertaining show with insights into cannabis, psychedelics, and more.

  • Market Like a Badass - is both an enlightening and empowering podcast, offering a deep dive into mastering marketing in the complex worlds of cannabis and craft beer.

Interested in Advertising on Herbal Profiles?

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House Keeping

Do you enjoy the newsletter? Do you want some free drinks? Consider sharing the newsletter with your network - for every 25 news subscribers you recommend we will send you a 12 pack of Cann’s!

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