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Herbal Profiles #72
Lars Miller
January 17, 2025
Welcome Note
Welcome back Gardeners! It’s been another busy week and I hope your 2025 is off to an amazing start. I sent out an email to some of my top engaged followers this week and asked for some feedback. It seems like the news roundup is a particularly enjoyable section. I will be putting a lot more effort into that section and who knows, maybe I will be able to break some news as well! Remember you can submit your news here. And as always, my email is always open!
Trying to grow my other networks to 11k+ like I did on Linkedin so please follow me on Bluesky, X, Facebook, Instagram, and of course Youtube, I would love to chat with you there. You also can always reach me by just hitting reply here.
Just a heads up, The Free Spirits Podcast is on break until February and then we will be regrouping for season 2.
I just launched a new newsletter that will be laid out similarly to this newsletter just focused on Speciality Coffee.
Any comments or questions? Leave comment on this post or shoot me an email. Would love to hear from you!
This cannabis startup pioneered “rapid onset” gummies
Most people prefer to smoke cannabis but that isn’t an option if you’re at work or in public.
That’s why we were so excited when we found out about Mood’s new Rapid Onset THC Gummies. They can take effect in as little as 5 minutes without the need for a lighter, lingering smells or any coughing.
Nobody will ever know you’re enjoying some THC.
We recommend you try them out because they offer a 100% money-back guarantee. And for a limited time, you can receive 20% off with code FIRST20.
News Round Up
Leading US Cannabis Brand STIIIZY Debuts Hemp-Infused Seltzer Beverages: STIIIZY has launched a new line of hemp-infused seltzers aimed at providing consumers with a low-dose, functional beverage option.
Fuel Elevates Hemp Drinks, Wins Multiple America’s Best Hemp Beverage Awards: Hemp drink brand Fuel was recognized for its innovation and flavor, winning several awards for best hemp beverages in the U.S.
DoorDash Includes Hemp-Sourced THC Drinks on the List of Products it Delivers: DoorDash has expanded its delivery offerings to include hemp-derived THC beverages in select U.S. markets.
Jones Soda Cannabis-Infused Line ‘Mary Jones’ Now on Sale in Missouri: Jones Soda’s cannabis-infused line, Mary Jones, has launched in Missouri, bringing a unique blend of flavor and THC to the state.
How THC-Infused Beverage Brand Cann Is Capitalizing on Dry January: Cann is leveraging the Dry January trend to promote its low-dose THC beverages as a non-alcoholic alternative for mindful consumers.
Cookies and Green Monké Bring New THC-Infused Drinks to Ten US States: Cookies and Green Monké have partnered to introduce THC-infused beverages across ten states, expanding access to their premium drink offerings.
Associations Between Cannabis Use and Same-Day Health and Substance Use Behaviors: A study using smartphone-based assessments found that daily cannabis use is associated with increased physical activity, alcohol consumption, and cigarette use, highlighting the need for further research into these behaviors.
📰 Got news? Submit it here! 📰
Breaking Through: How Hemp Beverage Brands Can Reach More Households
Are hemp beverage brands missing the mark on growth?
For new brands, in-store velocity is the ultimate goal—getting products moving off shelves and proving to retailers they belong there. But as the market matures, velocity alone won’t cut it. The real opportunity? Expanding household penetration to reach entirely new audiences.
In this week’s feature, we break down:
What household penetration actually means (and how it differs from velocity).
Why hemp beverage brands must rethink their strategies as they scale.
Actionable steps to educate consumers, form strategic collaborations, and tap into untapped markets.
Curious how your brand can grow smarter?
Creator & Founder Spotlight - Jason Westplate
Jason Westplate didn’t follow the traditional path into the beverage world—he created his own. Starting in Wisconsin, with a love for creativity and connection, Jason turned his curiosity for beer culture into a career that’s redefined what it means to build authentic, lasting brands.
From helping launch standout products to championing clean labeling and transparency, Jason’s work with Greenweaver Consulting is shaping the future of beverages.
So what’s his secret to turning passion into purpose—and products into movements?
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