Herbal Profiles #52

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Welcome Note

Hello hello y’all! Welcome back to Herbal Profiles Newsletter and this week is a very very special week - It’s my 1 year anniversary of my first send. Which is exciting for many reasons but what have we accomplished in the last year? Well, there’s now 2,000+ of you here vs 1 (myself) when I sent my first post. My Linkedin has grown from 1,200 followers to almost 10,100. I have met so many amazing people, new friends, and more. So truly, thank you all for being here and if there’s anything I can do for you, please shoot me an email and let me know! Happy to help anyway I can! Cheers to another year and more growth!

🍃 Best Path to Federal Legalization?

This week I asked my communities: If Hemp or Cannabis (Marijuana) was the best path to reach federal legalization. Over half of the voters said both. This is interesting since there’s an ongoing heated battle amongst the “two” industries. In particular a large portion of regulated cannabis companies believe a dollar spent on Hemp is a dollar out of their pockets, which largely is untrue. The consumer bases are quite different. The low-dose consumer and the people shopping for these products wouldn’t be caught dead in a dispensary, let alone trying to purchase or use the high potency products that are proliferated in dispos.

There were so many great comments on this post - “I think we need both. Hemp might be a quicker path to mass cpg around edibles/beverages, but if we want quality and if we want the other categories to proliferate, we need to sustain the state markets. My thesis is that the two markets will ultimately converge or operate in parallel in two separate lanes.

It would be so absurd if “federal legalization” means we can’t work with the best quality plants.”

Which is very true.

What do you think? Is it better to keep both markets separate, merge, or someother combination?

What do you think? Shoot me an email.

📣 Share the Love:

If you enjoy this newsletter, please share it with at least one person who might find it interesting. Your support helps us grow and bring more valuable insights to our community. Also, let me buy you some free beverages!

As always, if you know anyone doing cool shit in the industry, please shoot me an email or fill out this form.

And with that, let’s get into it!

News Round Up

• The Top Cannabis Business Conference in the World: Benzinga Cannabis Capital Conference Returns to Chicago with Industry Titans and Focus on Cannabis Legalization - The Benzinga Cannabis Capital Conference is coming back to Chicago, featuring industry leaders and a focus on cannabis legalization.

• NORML Op-Ed: A Decade into States Legalizing Marijuana, Underage Use Has Plummeted - A NORML op-ed highlights that underage marijuana use has significantly decreased in states that have legalized cannabis over the past decade.

• States That Keep Marijuana Illegal See More Delta-8 THC Exposures Reported to Poison Centers, Study Shows - A new study reveals that states where marijuana remains illegal report higher instances of Delta-8 THC exposures to poison centers.

• Introducing Wanderous by Wana: A New Online Marketplace for Direct-to-Consumer Hemp-Derived THC and CBD Products - Wana Brands launches Wanderous, a new marketplace offering hemp-derived THC and CBD products directly to consumers.

• Verist’s Massive Cannabis Festival: Music, Food Trucks, Motocross, and Jesse Ventura! - Verist, a Minnesota hemp and soon-to-be cannabis farm, is hosting a large-scale cannabis festival on Sept 6th & 7th with music, motocross, a corn maze, mini golf, food trucks, a grow competition, over 100 vendors, and live wrestling hosted by Jesse Ventura.

• December Marijuana Rescheduling Hearing Prompts Anger, Stock Sell-Off - The announcement of a December hearing on marijuana rescheduling has sparked anger among industry stakeholders and triggered a stock sell-off.

📰 Got news? Submit it here! 📰

Any other questions or inquiries you can respond to this email or DM me on Twitter or LinkedIn

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Featured Story - Guest Article

The cannabis beverage industry is wide open, but it’s not without its hurdles—lack of data, fragmented sales channels, and the absence of dominant brands make it a tough landscape to navigate. In this week’s Featured Story, Paulo Sobral shares insights on building loyalty and authenticity in this evolving market, offering strategies for CPG professionals transitioning into the space. Discover how defining your target consumer and understanding the nuances of THC and CBD can set you up for success in this rapidly expanding category.

Founder's Spotlight - David Gonzalez - Fizzy THC

From tech to THC, David Gonzalez’s leap into the cannabis beverage industry is rewriting the playbook with Fizzy THC’s game-changing tablets. Discover how Minnesota’s trailblazing low-dose market inspired him to innovate and why he believes functional cannabis is the future. Plus, get the inside scoop on his latest venture!

Are you a founder or know one who should be featured? Fill out this form

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Creator Spotlight - Sam Arellano - ABC Brand / Design

Ever wondered what sparks brand loyalty? For Sam Arellano, co-founder of ABC Brand & Design, it was the trusty Sony Walkman that ignited his passion for branding. In this article, Sam dives into the emotional connections that define successful brands, sharing how his insights guide his approach across industries, from luxury goods to cannabis.

Are you a doing something cool in the industry or know one who should be featured? Fill out this form

Featured Events

👇🏻 For more Events subscribe to Jason’s High Lights 👇🏻

Seeking impartial news? Meet 1440.

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If you are enjoying my newsletter please share with anyone you think would benefit from it! 🙏

Job Listings

Featured Jobs of the Week!

Bayou City Hemp Company

• Ecommerce Manager

  • Location: Houston, TX (On-Site)

  • Job Type: Full-Time

  • Compensation: $60K/yr - $65K/yr + Bonus

Find Wunder

• Market Sales Manager

  • Location: Chicago, IL (Hybrid)

  • Job Type: Full-Time

Brēz

• Tiktok Growth Strategist

  • Location: Remote

  • Job Type: Full-Time

  • Compensation: $85,000-$135,000 + Bonus

• Florida Regional Manager

  • Location: Remote

  • Job Type: Full-Time

  • Compensation: $75,000 + Commission

This week there’s over 10 new job listings. Find your dream job below!

Are you hiring? Shoot me an email or fill out this form with the details and I would love to include it in a future edition of the newsletter

Interested in Advertising on Herbal Profiles?

Seeking impartial news? Meet 1440.

Every day, 3.5 million readers turn to 1440 for their factual news. We sift through 100+ sources to bring you a complete summary of politics, global events, business, and culture, all in a brief 5-minute email. Enjoy an impartial news experience.

Join for free today!