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- Fresh News Roundup -12/12/2024
Staying informed in the cannabis industry can feel like a full-time job with the constant flow of news and updates. That’s why I’ve made it simple. Each day, I handpick the most impactful stories and curate them into a concise roll-up designed for professionals, enthusiasts, and anyone passionate about the space. Whether it’s game-changing innovations, major policy shifts, or business updates, this roundup has you covered.
If you’re not already subscribed to the newsletter, now’s the perfect time to join. It’s the easiest way to stay ahead of the curve and keep up with the stories that matter most. Here’s a look at today’s top headlines from the last 24 hours—let’s get started!
Tilray Alternative Beverages has unveiled HERB & BLOOM, a hemp-derived Delta-9 THC beverage line that promises a bold step into the future of cannabis drinks. Positioned as a cutting-edge alternative, the new line is tailored to meet growing consumer demand for functional and innovative beverages.
Houseplant, co-founded by Seth Rogen, has introduced a line of ready-to-drink THC-infused sparkling waters. These beverages combine refreshing flavors with low-dose THC, designed for consumers seeking a laid-back cannabis experience in a convenient and stylish format.
Flora Growth’s U.S. subsidiary, Peak USA, has debuted its THC-infused beverage brand, Melo, in Total Wine & More stores. This partnership marks a major milestone in bringing cannabis beverages to a mainstream retail environment, signaling a growing acceptance of infused products.
Nowadays has released a limited-edition cranberry THC-infused beverage just in time for the holidays. Featuring seasonal flavors and a low THC dosage, the drink aims to bring festive cheer with a cannabis twist, appealing to both new and experienced consumers.
During a recent AMA, Tilray executives emphasized the enormous potential of cannabis beverages as the next big market opportunity. They pointed to strong consumer interest, ease of use, and room for innovation as key factors driving the category’s growth.
The cannabis and hemp industries are seeing major shifts in leadership, regulation, and product launches. These updates show where the market is heading and what businesses need to know to stay competitive. Staying informed is how you stay ready.
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