Founder Spotlight - Jason Reposa - Good Feels

From Tech to Cannabis: How Jason Reposa is Disrupting the Beverage Industry with Good Feels

When it comes to innovation, few industries are as ripe for disruption as the cannabis market. Jason Reposa, founder and CEO of Good Feels, is leading the charge with a unique lineup of cannabis-infused products that are transforming how consumers experience cannabis. But Jason’s journey into the cannabis world is anything but typical.

From Tech Executive to Cannabis Entrepreneur

Jason Reposa didn’t start in the cannabis industry. He spent over two decades in the tech sector, successfully exiting two companies before making the leap into cannabis. After dealing with the stress of a high-pressure career and a medical issue that left him searching for relief, Jason found a solution in cannabis. This experience was pivotal, sparking the idea for Good Feels—a company focused on making cannabis accessible and enjoyable for everyone.

“I’ve always wanted to create a tangible, physical product,” Jason shares. “Coming from the tech world where everything is in zeros and ones, I was drawn to the idea of something I could hold in my hands. Cannabis beverages offered that perfect mix of innovation and physicality.”

Good Feels: Crafting Cannabis Products for Every Consumer

Good Feels offers a range of products tailored to different preferences and needs, from THC syrups to beverage enhancers and hemp-infused seltzers. Jason’s approach is rooted in accessibility and quality, ensuring that everyone, from low-dose consumers to those seeking stronger effects, can find something that works for them.

One of the standout products is their line of beverage enhancers, which offer fast-acting and highly controllable dosing. “I’m a low-dose consumer, so I designed products that cater to people like me, but we also have options for those who need higher doses,” says Jason. This flexibility is what sets Good Feels apart in a crowded market.

Navigating the Challenges of the Cannabis Industry

Launching and scaling a cannabis company is no easy feat, especially in a regulated market like Massachusetts. Jason candidly discusses the hurdles he faced, from distribution challenges to shifting consumer perceptions. Despite these obstacles, Good Feels made a strategic pivot into the hemp-derived product space, expanding its reach and ensuring that more people can benefit from their innovative offerings.

“For us, it’s always been about access—getting these products into as many hands as possible,” Jason explains. “The pivot to hemp allowed us to reach a broader audience and continue our mission of making cannabis more accessible.”

Leadership Evolved

Jason’s leadership style has evolved significantly from his tech days. At Good Feels, he takes a much more aggressive approach, driven by a deep sense of responsibility to make the company succeed. He’s not just playing business anymore—he’s living it, with a focus on building strong partnerships and ensuring that every decision is made with the company’s long-term success in mind.

“Running a company in cannabis is different from anything I’ve done before,” Jason reflects. “It requires a level of aggression and dedication that I didn’t fully grasp in my previous ventures. Now, I’m all in, making sure that we’re not just doing business but doing it right.”

What’s Next for Good Feels?

As Good Feels continues to grow, Jason remains committed to innovation and consumer satisfaction. The company’s R&D pipeline is packed with new ideas and products, each one designed to enhance the consumer experience. Whether it’s refining existing products or exploring new ones, Jason and his team are always looking for ways to improve and expand.

“I’m incredibly proud of what we’ve built at Good Feels,” Jason says. “But I know we’re just getting started. There’s so much more to come.”

For a deeper dive into Jason Reposa’s journey and to hear more about Good Feels’ exciting future, watch the full conversation on YouTube: https://youtu.be/9vn_8puUZxU.

If you’d like to try Good Feels you can use the code LARS15 for 15% off your order at getgoodfeels.com