Exploring the Price Puzzle: Why Cannabis Beverages Cost More 🍹🌿

Recap of Last week

• Emergence of Low-Dose Cannabis Products: Highlighting the growing interest in products like edibles, beverages, and low THC percentage flower, catering to new users and those seeking a mild cannabis experience.

• Focus on Precision Dosing and Accessibility: Discussing how low-dose options provide precise dosing and an accessible entry point into cannabis, making them ideal for newcomers and those with past negative experiences.

• Popularity of Cannabis Beverages and Low THC Flower: Noting the rise of low THC cannabis beverages and flower for their controlled, familiar consumption experience and milder effects.

• Trend Towards Microdosing and Wellness: Exploring the shift towards microdosing THC in combination with other wellness ingredients, indicating a move from recreational to therapeutic use.

• Latest Cannabis Industry News and Product Reviews: Including updates on policy and labor in the cannabis sector, and reviews of new cannabis beverage products in the 'What’s in my Bar' section.

In this week's feature, we're diving into a question that's on the minds of many in the cannabis industry: Why are cannabis beverages so costly? At first glance, the price tags on these innovative drinks might seem steep, especially when compared to traditional beverage options. However, as we peel back the layers, it becomes clear that the reasons behind these prices are complex and multifaceted.

The High Cost of Innovation in Cannabis Beverages

In the ever-evolving world of cannabis beverages, consumers often wonder about the premium prices attached to these products. Unlike traditional beverages, the cost factors for cannabis drinks are multifaceted and intricate, stemming from both the general beverage industry and the specific challenges of cannabis product development.

Advanced Technology: Nanoemulsions

A significant contributor to the cost is the advanced technology used for infusing cannabis into beverages. Nanoemulsions break down cannabis oil into microscopic, water-soluble particles, essential for effective and consistent infusion. This technology ensures better bioavailability and a more controlled experience for the consumer but comes with a higher price tag.

Operational Complexities

Cannabis beverage manufacturers bear the usual industry costs – production, labor, compliance, and quality control. However, they also navigate the unique expenses related to cannabis cultivation, processing, and strict regulatory standards. The demand for diverse products further adds to the complexity, requiring a broader range of production processes and stringent quality checks.

Regulatory Compliance and Consumer Expectations

The heavily regulated nature of the cannabis industry means added costs for compliance. Meeting consumer expectations for transparency in THC/CBD content and sourcing also necessitates extensive testing and precise labeling.

Justifying the Price

Despite these cost challenges, the unique attributes of cannabis beverages – such as their wellness benefits and distinct experiences – offer value that many consumers find justifiable. These products go beyond standard hydration, offering an experience that's both novel and sought after.

The Future of Cannabis Beverage Pricing

As technologies advance and the industry matures, we might anticipate a reduction in production costs. However, for now, the pricing of cannabis beverages reflects the intricate balance of cutting-edge technology, stringent quality standards, and market dynamics.

In the News

1. New York Cannabis Market Progress: New York's settlement in a lawsuit paves the way for over 400 cannabis dispensaries, reshaping the state's cannabis landscape. Read more.

2. Virginia's Medical Cannabis Pricing Issue: High prices in Virginia's medical cannabis market are driving 90% of patients to seek products outside the legal market. Read more.

3. Wisconsin's Psilocybin PTSD Treatment Proposal: A proposed bill in Wisconsin aims to create a psilocybin pilot program for treating PTSD in veterans. Read more.

What’s in my Bar

Cann - Continuing to enjoy Cann's roadies, I'm excited to try their Cranberry Sage flavor for the holiday season. The convenience and flavor blend never fail to impress. Remember to use HERBAL30 for 20% off your purchase!

Fizzy THC - These innovative, dissolvable tablets are a game-changer. Flavorless and portable, they offer a subtle, low-dose experience. Perfect for on-the-go use. Use my code LARS25 for 25% off!

Hemp Beverage Company - Their 80mg dropper is a must-have for discreet, flavorless dosing. It's ideal for adding to drinks at bars and restaurants. Control your experience every time. Grab it with LARSM15 for 15% off.

OFFFIELD - As part of my health and wellness journey this quarter, Offfield has been an essential companion. Their gummies and hydration beverage keep my mind and body in sync, supporting my wellness goals.

Dope Sparkling Water - These 16 oz cans of sparkling water are a refreshing treat. With three great flavors and impressive branding, they're perfect for any time. The packaging alone makes them a standout addition to my bar.

What's on My Bookshelf

Outlive: The Science and Art of Longevity by Peter Attia: This insightful book offers a deep dive into the science and art of living a longer, healthier life. Dr. Peter Attia blends cutting-edge research with practical advice, making it a go-to resource for anyone interested in longevity and wellness.

Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations by Warren Bobrow: A fascinating journey into the world of cannabis-infused beverages. Bobrow's book is a treasure trove of creative recipes, blending the art of mixology with the unique properties of cannabis. It's perfect for those looking to explore new dimensions in their drinks.

Recipe of the Week: Holiday Cranberry Sparkler

Ingredients:

• 2 oz Seedlip 94

• 35 drops of Hemp Beverage Co.'s mocktail creator (5mg of THC)

• 3 oz cranberry juice (unsweetened)

• Sparkling water

• Fresh cranberries for garnish

• Rosemary sprigs for garnish

Instructions:

1. In a shaker, combine the non-alcoholic gin and Hemp Beverage Co.'s dropper. Shake well.

2. Fill a glass with ice and pour over the cranberry juice.

3. Top with sparkling water for a fizzy effect.

4. Gently stir to mix.

5. Garnish with fresh cranberries and a sprig of rosemary.

6. Serve immediately and enjoy a festive, guilt-free holiday treat!

This Christmas Cranberry Sparkler is perfect for the holiday season, offering a refreshing and health-conscious way to celebrate. The Hemp Beverage Co.'s dropper adds a discreet dose of THC, complementing the botanical notes of the non-alcoholic gin and the tartness of the cranberry. Cheers to a joyful and relaxing holiday!