Breaking News - UFC Phenom Marlon “Chito” Vera Dives Into The World of Infused Beverages with MAISON BLOOM

UFC Phenom Marlon “Chito” Vera Dives Into The World of Infused Beverages with MAISON BLOOM

A Conversation with MAISON BLOOM CEO + Co-Founder Nathan Johnson & Marlon “Chito” Vera

Can you share the story of how Marlon Vera crossed paths with MAISON BLOOM and what sparked the idea to bring him on board as an owner-partner?

Nathan Johnson: Maison Bloom is thrilled to unveil our groundbreaking partnership with none other than Marlon "Chito" Vera, marking a revolutionary leap forward in the functional infused beverage realm. Our journey with Chito as an owner-partner heralds a new era of boldness and impact, where every sip is a testament to better living.

At Maison Bloom, we don't just talk the talk; we walk it with unyielding authenticity and inclusivity, fueled by a culture of relentless determination. In Chito, we found a kindred spirit—one of the world's most formidable UFC fighters, embodying the very essence of grit and fortitude essential for conquering the highest peaks of success. His narrative, expertise, and unwavering mindset perfectly mirror our vision for the brand and the industry at large.

The fusion of Maison Bloom and Chito was no mere coincidence; it was a convergence of forces driven by a shared commitment to excellence. Introduced in late 2023 through a mutual connection, it quickly became evident that the synergy between our endeavors could ignite a movement beyond imagination. As we guided Chito through our Signature Maison Bloom Tasting Flight Experience, the possibilities became palpable, sparking discussions that illuminated the limitless potential of our collaboration.

Now, as we chart our course forward, brace yourselves for an electrifying journey ahead. Maison Bloom and Chito are poised to redefine the boundaries of what's possible, with a lineup of ventures and initiatives that will reshape the industry landscape. Together, we invite you to join us on this exhilarating odyssey toward a future where every sip is a statement—a statement of vitality, resilience, and the relentless pursuit of better living.

How do Marlon's personal journey and the ethos of MAISON BLOOM x VERA synergize with the founding story and vision of MAISON BLOOM?

Nathan Johnson: Chito's journey is a symphony of resilience, humility, and unyielding vision—a narrative that resonates deeply with the ethos of MAISON BLOOM. Behind the spotlight lies a man who has meticulously honed his mind, spirit, and body, crafting himself into a paragon of perseverance and determination. His relentless pursuit of excellence serves as a beacon of inspiration for those who dare to tread the path of ultimate performance.

At Maison Bloom, we're not just in the business of beverages; we're architects of experiences, sculptors of moments that transcend the ordinary. Our mission is simple yet audacious: to revolutionize the functional beverage landscape, infusing each concoction with a blend of excitement, satisfaction, and a dash of euphoria. Every ingredient is handpicked, meticulously curated to harmonize with one another, ensuring that every sip tantalizes the senses and invigorates the soul.

The MAISON BLOOM x VERA partnership is more than a collaboration; it's a manifesto—a declaration of intent to reshape lifestyles and ignite social movements. By merging the principles of holistic living with the creation of a dynamic, captivating brand, we invite individuals to embrace an "always-ready" mindset—a commitment to self-improvement and exploration of their consumption habits.

This ethos isn't just about selling a product; it's about catalyzing a shift towards cleaner living, empowering individuals to embrace "better-for-you" alternatives and embrace physical activity as a cornerstone of their existence. Chito embodies this ethos, passionately advocating for authenticity and self-discovery, while sharing the tools that have propelled him to greatness.

Join us in this journey of self-discovery and transformation. Together, we'll defy conventions, challenge norms, and unlock the boundless potential within each of us. This is more than a partnership—it's a movement towards a better, brighter future.

How has Marlon's involvement as an owner-partner and Head of Wellness already begun to shape the direction and narrative of MAISON BLOOM?

Nathan Johnson: Since Chito stepped into his role as Head of Wellness at Maison Bloom, the game has changed. Our conversations have sparked monumental shifts in direction, setting the stage for an explosive 2024 and beyond. With Chito at the helm, our combined vision has unleashed a tsunami of influence, propelling us to reach new heights and captivate fresh audiences.

At Maison Bloom, we don't just sell beverages; we ignite revolutions. With Chito's guidance, our marketing transcends mere promotion—it's a manifesto, a call to arms for those seeking a better, bolder way of living. We don't just tell people what to drink; we show them why it matters, how it fits seamlessly into their daily routines, and how it elevates their existence to unprecedented levels.

Chito doesn't just endorse Maison Bloom; he embodies it. His lifestyle, infused with our products, serves as a living testament to their efficacy and allure. His authentic voice resonates with fans and customers alike, forging deeper connections and inspiring unwavering loyalty. That's why we've unleashed the “Chito Challenge” — an electrifying invitation for individuals to join us on this journey towards better living.

Together, with Chito leading the charge, we're not just shaping the narrative; we're rewriting the playbook. This partnership isn't just groundbreaking; it's revolutionary—a seismic shift in the functional beverage space that's redefining what it means to thrive. So, buckle up, because the MAISON BLOOM x VERA experience is just getting started, and it's going to be one hell of a ride.

What elements of Marlon's story and lifestyle do you find most compelling, and how do you plan to weave these into the MAISON BLOOM brand story?

Nathan Johnson: What sets Chito apart, and what we find utterly compelling, are two key attributes that mirror the very essence of Maison Bloom's ethos. Firstly, his unyielding commitment to exploration—embracing new experiences and incorporating them into his life with the conviction that they hold the power to elevate not just himself, but everyone around him. Chito isn't just a talker; he's a doer—a relentless force of action, driven by the belief that improvement is not only possible but essential.

Secondly, Chito's refusal to hoard knowledge, instead opting to share his insights with the world—a testament to his belief in collective growth and empowerment. In a world often defined by competition and secrecy, Chito stands as a beacon of collaboration, leading from the front and inspiring others to follow suit.

These attributes resonate deeply with Maison Bloom's narrative—a tale of transparency, integrity, and community that permeates every facet of our brand. We don't just sell beverages; we offer a lifestyle—a journey from the bathroom to the boardroom, grounded in authenticity and shared experiences.

Our Premium MALTernativeTM Beverages aren't just products; they're a testament to our belief that what works for us can work for others too. By seamlessly weaving Chito's story into our own, we amplify our collective impact, reshaping societal culture one sip at a time.

So, as we embark on this journey together, let us raise our glasses to a future where exploration, collaboration, and better living reign supreme—a future crafted by the bold, the fearless, and the unapologetically authentic. This is more than a partnership; it's a revolution—an evolution of possibilities, and we're just getting started.

With Marlon joining the team, what changes or expansions in your market approach are you anticipating? How do you foresee this partnership influencing the industry's view on wellness and non-alcoholic beverages?

Nathan Johnson: At Maison Bloom, mediocrity isn't an option. We set the bar high—for ourselves, our partners, and everyone who steps foot into our ecosystem. But let's be real: we're not here to please everyone. Taste buds vary, and the journey to wellness is as unique as the individual embarking on it. That's why education is our secret weapon. We arm consumers with knowledge, empowering them to make informed choices and dive headfirst into experiences that resonate with their souls.

With Chito at the helm as our Head of Wellness, we're not just selling beverages; we're unleashing a tidal wave of content, insights, and opportunities that challenge the status quo. We're redefining what it means to thrive, one sip at a time. And let me tell you, the future looks damn exciting.

Take a look around. The landscape is shifting. Functional beverages and the non-alcoholic realm are no longer confined to the sidelines. Elite athletes, entertainers—they're all jumping on board, embracing the power of Maison Bloom and its transformative effects. Sure, there's still stigma lingering in the air, but we're shattering those barriers with every sip.

People are waking up to the fact that greatness isn't reserved for the few—it's within reach, waiting to be seized. And Maison Bloom is leading the charge, with Chito blazing the trail. As more voices join the chorus, advocating for better living and embracing our products, the industry will have no choice but to take notice.

So, buckle up, because the revolution is here. Maison Bloom isn't just a brand; it's a movement—a force to be reckoned with. And together, with Chito leading the charge, we're unstoppable. Get ready to change your life, one sip at a time.

Could you provide insights into any memorable moments or discussions that have occurred since Marlon became part of the MAISON BLOOM family?

Nathan Johnson: When Marlon stepped into Maison Bloom, the atmosphere crackled with potential. Two discussions stand out vividly in my mind, each a testament to the seismic impact of his presence.

The first encounter was a revelation. Meeting Marlon face-to-face stripped away any doubts—we were face to face with authenticity personified. He exudes kindness, compassion, but make no mistake, beneath that lies a fierce determination to conquer. Marlon embodies our ethos at Maison Bloom: relentless pursuit of excellence, coupled with a commitment to lifting others as we climb. It's a mantra of domination, yes, but also of empowerment—a rallying cry to push boundaries, challenge norms, and never settle for mediocrity.

The second discussion is an ongoing symphony of voices—a dance of personalities merging into a singular, harmonious chorus. Maison Bloom has its voice; Marlon has his. Both are unapologetically themselves, proud and resolute in their missions. But greatness isn't achieved in isolation; it's forged in collaboration, where differing styles and perspectives converge to chart a course towards a shared vision. These conversations are the crucible where authenticity meets alignment—a crucible we can't afford to shy away from. It's about being real, staying true to our values, even when the waters get choppy. Because only by navigating these discussions with honesty and integrity can we bring our audacious partnership to life—and usher in a future where Maison Bloom and Marlon Vera stand as beacons of better living for all.

What’s the story behind the “Chito Challenge”? How was it conceptualized, and what do you hope it achieves in terms of community engagement and brand interaction?

Nathan Johnson: The genesis of the Chito Challenge emerged from a deep dive into the evolving landscape of functional beverages and lifestyle trends. Our team, masters at connecting the seemingly unconnected, saw an opportunity to lead by example—to ignite a movement that transcends mere consumption and delves into the very fabric of better living.

We're not about preaching; we're about doing. The Chito Challenge embodies this ethos, serving as a beacon of inspiration for millions seeking to elevate their lives. We understand that there's no one-size-fits-all solution, no magic bullet for better living. But by showcasing the power of small, actionable steps—whether it's diving into a good book, soaking up some sun, or sipping on a clean, all-natural Maison Bloom beverage—we empower individuals to take charge of their well-being, one day at a time.

Sure, we want to sell our products. We know the impact they can have once fully embraced. But the Chito Challenge is bigger than that. It's about meeting people where they are, weaving elements of "better-for-you" living into their daily routines. It's about fostering a community of growth, accountability, and transformation.

We invite everyone to join us—not just as consumers, but as active participants in their own journey towards greatness. Whether you're chugging Maison Bloom or not, the message remains the same: challenge yourself, push your limits, and never stop striving for more. Share your triumphs, your struggles, your moments of inspiration. Together, we'll rewrite the playbook on what it means to live boldly, unapologetically, and authentically. The Chito Challenge isn't just a challenge; it's a revolution—a call to arms for those ready to seize the reins of their destiny and forge a path towards a brighter, bolder future. And we are excited to be working with additional partners who see the value in community and collaborative betterment. We’ve got Habitual Growth lined up to help track and deliver accountability in a manner that ads a strong layer of gamification and that unique “fun with friends” experience alongside our partners at 46Mile – A Hearst Corporation – who are experts in delivering multifaceted immersive online experiences and the team at Honeysuckle Media who is bringing their own unique counterculture vibes to storytelling and spotlighting consumer journeys of transformation.

Looking forward, how do you envision Marlon's role evolving with MAISON BLOOM, and what kind of narratives do you hope to tell through this partnership?

Nathan Johnson: The Maison Bloom x Vera saga is unfolding before our very eyes—a tale of innovation, empowerment, and unyielding determination. We're not just telling a story; we're shaping the future, one bold move at a time.

Our mission is clear: to amplify our collective voice, expand Chito's legion of fans, and solidify Maison Bloom's position as the vanguard of the industry. We're not content with merely existing; we're here to dominate—to become the trusted leaders and educators in the realm of functional beverages.

The foundation that we’ve built already will captivate audiences and consumers and Chito will help Maison Bloom become the trusted leader and educator in the industry. We are going to continue to grow into niche markets that we believe will see significant impacts from our products and influence. Consumable hemp products is an industry that, in my opinion, is about to see significant growth over the course of the next 5-10 years. With Chito’s voice as part of Maison Bloom, we will be able to reach more space and places where consumers are able to enjoy our products.

Maison Bloom will continue to expand its product portfolio and introduce new products and product families where we see market needs. Engaging with the brand and Chito as well as participating in the Chito Challenge will be instrumental in getting real time information and wants from our customers. Chito is already bubbling new ideas and opportunities to the surface, and we have already made tremendous progress on our next innovative products for our 2024 Roadmap.

The narrative we hope to tell through our partnership with Chito is that Maison Bloom has delicious functional beverages that are a perfect for consumers. But more importantly, these beverages are only one piece of holistic living and lifestyle. Independently, each of us has the ability to make decisions that result in eating cleaner, thinking holistically, and chasing the better version of ourselves. Collectively we inspire those around us to follow suit, make their own internal changes, and become the change in the world we want to see.

Together, we'll continue to innovate, to push boundaries, and to pave the way for a brighter, bolder future. The narrative we weave isn't just about beverages; it's about empowerment, about realizing our potential, and about inspiring others to do the same. So join us, as we script the next chapter in the Maison Bloom x Vera saga—a story of resilience, of authenticity, and of better living for all.

Marlon, can you share your personal journey towards adopting the your “high-performance” lifestyle and how it led you to partner with MAISON BLOOM?

Marlon: “I know what works best for me,” says Vera, “and if I’m training hard and running 12 miles the next morning and still want to have a great time at events, I’m reaching for a MAISON BLOOM. The world of functional drinks is the future, and that is why we use only the best ingredients to make the best products. We are on our way to ensure that MAISON BLOOM is the absolute best in the craft-infused beverage category. I really wanted to step into a role as an invested partner with a brand and group of people who remind me of me – scrappy fighters dedicated to the vision of infused beverages and pushing the boundaries of excellence.“ 

 As you step into this new role as a fellow owner/partner, what unique aspects of your personal and professional ethos do you aim to infuse into MAISON BLOOM, and how do you see this shaping the future of the brand?

 Marlon: “I want to change the perception of infused beverages. MAISON BLOOM has brought its incredible beverages to the US, with no shortcuts, the right way—and just like how I approach things in the Octagon and in my matches – we plan on being No. 1.” Says Vera.