Boisson CEO Arie Gurevitch on Building the Future of Non-Alcoholic Beverages

"People drink for effect," says Arie Gurevitch, CEO of Boisson and Buzz by Boisson. This simple observation has driven his vision to transform the beverage industry, creating platforms that serve both traditional drinkers and those seeking innovative alternatives. With over two decades of experience spanning nightclubs to major distributors, Gurevitch is uniquely positioned to bridge the gap between conventional beverage distribution and the growing demand for non-alcoholic and functional drinks.

From Traditional Distribution to Digital Innovation

Gurevitch's journey through the beverage industry reads like a masterclass in adaptation and innovation. Starting in Florida's nightclub scene while pursuing his MBA, he quickly transitioned to roles at major distributors like RNDC, where he gained invaluable insights into the traditional beverage alcohol distribution landscape.

"I saw the industry evolving," Gurevitch explains. "You could see technology being more and more incorporated into the alcohol distribution industry." This observation led him to Provi, where he helped streamline ordering processes between retailers and distributors, marking his first step into the digital transformation of beverage sales.

The Birth of Boisson 2.0

When Boisson underwent restructuring in early 2023, Gurevitch recognized an opportunity to merge traditional industry knowledge with modern e-commerce solutions. "Nick [Bodkins] and I had this great conversation where we really shared a common vision for what we saw for basically the beverage categories as it was evolving within alcohol and then beyond alcohol into non-alcohol functional," he shares.

Under Gurevitch's leadership, Boisson has evolved into more than just a retailer. The platform now serves as a crucial gateway for international brands entering the US market, offering expertise in both traditional distribution and digital sales channels.

Launching Buzz by Boisson

The launch of Buzz by Boisson, a marketplace focused on functional and hemp-based beverages, represents Gurevitch's understanding of changing consumer preferences. The platform has seen explosive growth since its launch in late 2023, demonstrating the market's appetite for functional alternatives to traditional alcoholic beverages.

The Future of Beverage Retail

Looking ahead, Gurevitch envisions a dramatically different beverage retail landscape. "If we're going to walk into a bar five years from now, I think people are going to have non-alcoholic options, alcoholic options, and in between, they're going to have low alcohol options and functional options," he predicts.

This evolution isn't just about providing alternatives – it's about creating a more inclusive drinking culture that caters to all preferences and occasions. Boisson is positioning itself at the intersection of these trends, building a platform that serves both consumers and brands in this rapidly evolving market.

Building a New Category

Under Gurevitch's leadership, Boisson is doing more than just selling products – they're helping build an entirely new category in the beverage industry. By combining traditional industry expertise with modern digital solutions, they're creating a blueprint for how beverage companies can adapt and thrive in an increasingly diverse market.

For those interested in exploring Boisson's curated selection of non-alcoholic beverages, visit Boisson.co. To discover their range of functional beverages, check out BuzzbyBoisson.com.

The future of beverages is more diverse and innovative than ever before. With leaders like Arie Gurevitch at the helm, companies like Boisson are ensuring that this future is accessible to everyone, one drink at a time.

Want to check out what the Buzz is all about? Get sample pack for free here.