Beyond the Sip: Unveiling the World of Functional and Cannabis Beverages

Introduction to Beverages:

In a world where every drop tells a story, the beverage industry stands as a testament to human innovation and desire for variety, health, and enjoyment. From the morning coffee that whispers promises of alertness to the soothing embrace of herbal tea at night, beverages are interwoven into the fabric of our daily lives, offering not just hydration but moments of pause, reflection, and connection.

Functional Beverages:

Market Overview:

The functional beverages market was worth $110,148.9 million in 2020 and is heading towards a whopping $200,080.3 million by 2030 (Source). But this growth is more than just numbers. It shows a worldwide move towards better health and well-being.

In the noise and rush of everyday life, people are looking for more than just taste from their drinks. They want something that helps them on their path to overall wellness. They are searching for drinks that not only satisfy their thirst but also make them feel better, healthier, and more balanced.

Functional beverages are stepping up as quiet but powerful helpers in this quest. They cut through the chaos, offering a moment of calm, a boost of energy, and a sense of balance. Amid all the tasks and challenges of daily life, a simple drink becomes more than just a drink. It becomes a source of nourishment and balance. It's not just about drinking; it's about improving our health and well-being.

As people enjoy these functional beverages, they are choosing mindfulness, vitality, and a commitment to their health, starting a journey towards a more balanced life. Beyond the big numbers and growth, there's a story of change. Functional beverages are more than just items on a store shelf. They are partners in people's search for health and balance. They reflect a global desire for wellness and a move towards a healthier, more balanced life.

As the market keeps growing, it carries the hopes and dreams of countless people looking for balance, wellness, and a bit of peace in their busy lives. This is the world of functional beverages, a world where every sip is a step towards a healthier, more balanced life.

The Future of Cannabis in Beverages

Cannabis is carving out a new space in the beverage industry. It's moving beyond its past and is starting to stand as a symbol of wellness and balance in drinks. This shift is a significant step towards creating beverages that offer more than just hydration or a fleeting high.

The industry is at the forefront of this change, experimenting with drinks infused with unique Terpene Profile blends and specific adaptogens, along with THC and other cannabinoids. This evolution highlights a growing commitment to health and meeting a variety of consumer needs.

From my own experience, I've noticed this change. Initially, cannabis drinks were mostly about THC, with maybe a bit of CBD. But now, there's a clear shift. I'm seeing more ingredients in these drinks, like Lion's Mane, hydration combinations, CBG, specific terpene profiles, and L-theanine. It's encouraging to see these beverages focusing on specific needs and offering more than just a typical cannabis experience.

But it's not just about the ingredients. It's about the potential these beverages have to make a positive impact on people’s lives. Communities and individuals around the world are starting to explore cannabis-infused beverages. They’re finding comfort, balance, and a sense of well-being in every drink. These beverages stand as evidence of the industry's commitment to enhancing life, one drink at a time.

This growing interest is more than just a trend. It signals a budding global understanding of the diverse benefits of cannabis and its compounds. People are beginning to see it's not just about the high or the relaxation. It's about the possibility of enhancing life, promoting wellness, and providing a range of benefits that cater to the varied needs and desires of consumers worldwide.

As the market continues to expand, it carries the hopes and expectations of numerous people exploring balance, wellness, and a bit of peace in their busy lives. This is the emerging world of cannabis beverages, a world where every sip is a step towards a healthier, more balanced life.

Delving Deeper: The Human Aspect

Navigating the world of the beverage industry, it's clear that behind every sip, there’s a story of hope, creativity, and the ongoing quest for balance and wellness. Especially within the realm of cannabis beverages, it’s not just about quenching thirst. It’s about satisfying the soul’s desire for connection, balance, and well-being. It's about finding what speaks to our individual needs, offering not just refreshment but also a sense of calm, balance, and clarity.

For me, this journey has been personal and profound. Battling raging ADHD, finding the right beverage combination has been a game-changer. A blend of Low THC, High CBD, coupled with CBG and L-Theanine, has emerged as a perfect plant-based remedy to help calm my mind. It's more than just a drink; it's a companion in my journey towards mental calmness and clarity, helping me navigate the challenges of life with a steadier, more balanced stride.

This is the deeper, human aspect of the beverage industry. It’s about individuals worldwide, each on their unique journey, exploring and discovering the combinations that resonate with their specific needs and lifestyles. It's about the exploration of plant-based remedies, the embrace of natural wellness, and the continuous quest for balance, health, and peace in our hectic lives. As the industry continues to evolve, it carries with it the stories, experiences, and hopes of countless individuals, each finding their path towards wellness, balance, and a more harmonious life through the world of beverages.

Cannabis Leader of the Week

Interview with Brandon Savela, Founder of North Canna Co.

In this week's edition, we had the privilege of sitting down with Brandon Savela, the visionary behind North Canna Co. We delved deep into his journey, the challenges and rewards of the cannabis industry, and his perspectives on the future of cannabis beverages.

Q: What inspired you to venture into the cannabis industry, and how has your journey been so far?

Brandon: We have always been passionate about cannabis and we naturally gravitated toward the industry. The journey has been both rewarding and challenging at the same time.

Q: Additionally, what motivated you to launch North Canna Co.?

Brandon: We wanted to bring healthy alternatives to the recreational beverage space. We initially launched with a CBD-infused sparkling water with added functional ingredients to differentiate ourselves from other products in the market.

Q: The cannabis industry is known for its regulatory challenges and evolving landscape. How do you navigate these hurdles, and what keeps you motivated? Especially from a marketing and advertising standpoint.

Brandon: This is a really exciting time to be in this space and to be on the forefront is motivation enough. However, things can change quickly as regulation advances in various states. Having great legal/regulatory resources and the ability to adapt quickly is crucial.

Q: From your perspective, how crucial is branding and storytelling for cannabis brands, especially in today's saturated market?

Brandon: Branding and storytelling is definitely a key component. If you are authentic and true to your core values, consumers will see that and hopefully relate.

Q: What are you doing at North Canna Co. from a storytelling standpoint that is working?

Brandon: Staying on brand! We are the "North" - wild, fun, and free. We chose our lane and stuck to it while making minor tweaks as we've learned what works and what doesn't.

Q: As the cannabis beverage industry continues to evolve, how do you foresee the integration of elements like adaptogens and hydration components shaping the future of this sector? Could you share your thoughts on the potential shifts and advancements in creating beverages that prioritize both wellness and enjoyment?

Brandon: We're already seeing some innovative beverages entering the market and it will be interesting to see how the rec-wellness category advances. We anticipate a lot of new products hitting the market in the near future and look forward to seeing that play out.

Q: With the SAFER Banking Bill getting voted on last week, what are your thoughts on its passage?

Brandon: The progress is encouraging, but further reforms are long overdue.

Q: What piece of advice would you give to budding entrepreneurs looking at the cannabis beverage industry and wanting to dive in?

Brandon: Obsess over your product and customers. You also must be well capitalized, however no amount of money will save you from a lackluster product or poor customer experience.

Q: Outside of your professional life, how has cannabis influenced your personal experiences or perspectives?

Brandon: Cannabis has connected me with so many people from all walks of life that I otherwise would not have encountered. These experiences have enriched both my personal and professional life.

Stay tuned for more insightful interviews and deep dives into the world of cannabis beverages in our upcoming editions!

What's In My Bar

Another week has flown by, and while I've been leaning more towards enjoying my beverages straight from the can, there's been one exception that's worth noting. Let's dive into the brands that have been making a splash in my bar this week:

Hemp Beverage Co.:
Hemp Beverage Co. continues to be a staple in my collection. Whether I'm at home or dining out, their beverages have been my go-to for adding that extra flair to my drinks. And if you're looking to 'spike' your mocktails at your favorite restaurant or at home, Hemp Beverage Co. has got you covered. Don't forget to use the code LARSM15 for a 15% discount on your purchase.

Cann:
I've recently got my hands on some roadies from Cann, and let me tell you, they're a game-changer for those dine-out moments. Compact, discreet, and packed with flavor, these roadies are perfect for enhancing your beverage experience when you're on the go or at a restaurant. It's the ideal companion for those looking to elevate their drink without drawing too much attention. Use cdoe HERBAL30 and you will receive a 20% discount.

North Canna Co.:
The star ingredient of this week's recipe, North Canna Co., has been a delightful addition to my bar. Their delta 9 THC + CBD sparkling water drinks are not only refreshing but also ensure you're hangover-free the next day. Whether you're using it as a base for your cocktails or sipping it straight, it's a treat for the senses. And if you're keen on trying them out, they're offering a 15% site-wide discount - no code required. Just follow this link to North Canna Co. and enjoy!

On My Bookshelf

In this section, I will share the books that are currently capturing my attention and imagination. Join me in exploring diverse themes, ideas, and stories that resonate with the quest for knowledge, understanding, and personal growth.

This week, I'm engrossed in "Sober Curious" by Ruby Warrington. The book is a thought-provoking exploration into the world without alcohol, questioning societal norms and encouraging a shift towards a more fulfilling, hangover-free life.

My Reflections: Four chapters in, and I'm struck by the candid and insightful approach Warrington takes to explore sobriety. Her exploration into the societal and personal implications of alcohol consumption is not just eye-opening but also resonates with the growing consciousness about wellness and mindful living.

Recipe of the Week: Blueberry Yum Yum

As the seasons shift and the air carries a hint of crispness, it's the perfect time to indulge in a drink that captures the essence of late summer and early fall. The Blueberry Yum Yum is a delightful concoction that marries the tangy zest of lemon with the sweet undertones of blueberries. Enhanced with the effervescence of FeverTree Sicilian Lemonade and the unique notes from North Canna Co., this drink is a refreshing journey for the senses. Whether you're winding down from a long day or setting the mood for a relaxed evening, the Blueberry Yum Yum is sure to be a hit. Dive in and let this drink whisk you away to a moment of pure bliss.

Ingredients:

• FeverTree Sicilian Lemonade

• 1.5 oz Lemon Juice

• 0.75 oz Blueberry Simple Syrup

• 1 Can of Blueberry Citrus North Canna Co.

• Fresh blueberries for garnish

Instructions:

1. Combine Ingredients: In a tall glass, pour in the Lemon Juice, Blueberry Simple Syrup, and the contents of the Blueberry Citrus North Canna Co. can.

2. Stir Gently: Using a long spoon or stirrer, gently mix the ingredients to ensure they are well incorporated.

3. Top Off: Fill the remainder of the glass with FeverTree Sicilian Lemonade.

4. Garnish: Add ice and a handful of fresh blueberries to the drink for a delightful garnish and an extra burst of blueberry flavor.

5. Serve and Enjoy: Enjoy your refreshing Blueberry Yum Yum, a perfect blend of tangy, sweet, and fizzy!