Beyond the Bubbles: Reimagining the Spectrum of THC Beverages

Recap of Last Week

• Explored the expanding range of THC-infused beverages catering to various moods and activities like socializing, exercising, creating, and relaxing.

• Highlighted brands like Cann, Wynk, Offfield, Brez, Happi, Nowadays, and North Canna Co. each offering unique beverage experiences.

• Shared personal favorites: Wynk for calm evenings, Cann for social outings, North Canna Co. for evening relaxation, and Brez for active days.

• Recommended reading: "Weed The People" by Bruce Barcott, and Fat Nugs Magazine for cannabis culture insights.

• Featured Recipe: Infused Lime Topo Chico using Wynk Twisted Lime for a refreshing drink.

Beyond the Bubbles: Reimagining the Spectrum of THC Beverages

The growing cannabis beverage market has certainly enjoyed the popularity of seltzers. They’re fun and refreshing, but during a chat with a creative founder from this sector, it became clear that there’s much more we can do. The key takeaway was – we need to look beyond seltzers to discover what else THC can bring to the table in the beverage world.

The call for creativity opens the door to a wide range of THC-infused beverages – from beers to sodas, sports drinks to mocktails. Seltzers have made a mark, but there’s a lot more out there waiting to be created. While some companies have started exploring these areas, there’s a need for more to join in and expand the variety.

Moreover, THC beverages can be more than just a fun drink. Imagine a day filled with different THC drinks tailored to what we’re doing. The morning could start with a low-dose THC and high CBD drink, mixed with other helpful cannabinoids like THCV, CBG, and CBN, plus some organic caffeine, L-theanine, and lion's mane to help focus the mind, not to get you high.

As the day goes on, the choices could change - a rejuvenating THC-infused sports drink after a workout, a mocktail to keep the creative juices flowing in the afternoon, and a relaxing drink to help unwind at night.

The conversation was a reminder to dig deeper into what THC beverages can offer. There’s a big opportunity here. It’s time for the industry to explore more, to mix and match, and to come up with a wide range of THC beverage experiences.

The world of THC beverages can be colorful and varied. It's a call to the makers to think beyond just seltzers, to mix, brew, and create the next variety of cannabis drinks that cater to the many tastes and needs of today’s consumers.

What's In My Bar:

• Maison Bloom: This week I had the pleasure of a taste test alongside Chief Innovation Officer Jake Wall of Maison Bloom, and I've been captivated by their unique approach to the beverage space, making it my cherished dinner drink choice of the week.

• Cann: Cann remains my trusty pick-me-up, the kind of companion that effortlessly fits into the scenery of bars and restaurants, making the on-the-road social experiences a breeze. Use Code HERBAL30 for 20% off

• North Canna Co.: The ease of grabbing a North Canna Co. and enjoying it straight is unmatched, but add a splash of Blood Orange Ginger Fever Tree to their Pineapple Orange and you’ve got a bubbly, spicy concoction that’s hard to put down. Enjoy 15% off from the link in the newsletter site wide.

• Hemp Beverage Co.: A maestro in the art of cocktail creation, Hemp Beverage Co. sets the stage for some exciting mixology adventures, as you'll see in this week’s featured recipe below. Use code LARSM15 for 15% off

What's On My Bookshelf:

• Weed The People by Bruce Barcott: As I delve deeper into the cannabis landscape, I find myself nearing the end of this enlightening read with just three chapters to go. Bruce Barcott’s insightful exploration has been an eye-opener, broadening my understanding of cannabis culture and legislation in America.

• Outlive: The Science and Art of Longevity by Peter Attia, MD: Having just embarked on a new reading journey with Dr. Peter Attia's "Outlive", I am already captivated just one chapter in. This book promises a profound exploration into the intricacies of longevity, merging scientific insights with the artful aspects of living a long, healthy life. The allure of blending science with art in understanding longevity has me eagerly turning the pages.

Recipe of the Week: Black Tequila Margarita

Immerse yourself in the enigmatic allure of the Black Tequila Margarita, where tradition dances with the unconventional. This recipe marries non-alcoholic and THC-infused essences, crowned with the mystique of activated charcoal for that elusive black hue. Each sip is a whisper of mystery, stirring the night with a touch of intrigue.

Ingredients:

• 2 oz Ritual Zero Proof Tequila

• 1 oz Lyre's Orange Sec

• 35 drops Hemp Beverage Co. Mocktail Creator (to infuse the drink with 5mg of THC)

• 1 oz Lime Juice

• 0.5 oz Agave

• 1 tsp Activated Charcoal

• Black Salt for rimming

Instructions:

1. Kickstart the mystery by rimming your glass with black salt, setting the mood for the dark allure that awaits.

2. In a shaker, combine the Ritual Zero Proof Tequila, Lyre's Triple Sec, Hemp Beverage Co. Mocktail Creator, lime juice, and agave, setting the base for your mystical concoction.

3. Unveil the enigma by adding a teaspoon of activated charcoal into the mix. Seal the shaker and dance it till the concoction is well-blended and the night's enigma is perfectly captured.

4. With a flourish, pour the mixture into the prepared glass, over a bed of ice cubes patiently awaiting to chill the mysterious brew.

5. Garnish with a dehydrated lemon or lime wheel, perch it on the rim, and let the night unfurl with each mysterious sip of the Black Tequila Margarita.