Why Beverage?

Recap of Last Week:

• THC Beverages Beyond Seltzers: Explored the expanding variety of THC-infused beverages, advocating for more creativity beyond seltzers.

• What's In My Bar: Featured a mix of drinks including Maison Bloom, Cann, North Canna Co., and Hemp Beverage Co., with a focus on unique tastes and mixology.

• What's On My Bookshelf: Progressed through "Weed The People" for insights into cannabis culture and legislation, and began "Outlive" for a deeper understanding of longevity.

• Recipe of the Week: Introduced the Black Tequila Margarita, a unique combination of non-alcoholic and THC-infused ingredients with a touch of activated charcoal.

  

Why Cannabis Beverages?

The rising trend of cannabis beverages brings a unique blend of intrigue and skepticism. As someone deeply involved in this space, I frequently encounter questions from both traditional alcohol consumers and seasoned cannabis users. Here, we'll explore these questions, offering a deeper understanding of the appeal and practicality of cannabis beverages.

Common Questions and Perceptions:

From Alcohol Drinkers/New Cannabis Users:

• Drowsiness Concerns: "Doesn't cannabis make me sleepy?"

• Edible's Strength: "Aren't edibles too potent?"

• Social Impact: "Will cannabis beverages make me less sociable?"

• Taste Issues: "Do these drinks actually taste good?"

From Cannabis Consumers:

• Dose Concerns: "Aren't the doses in these drinks too low?"

• Cost Effectiveness: "Why does the cost per milligram seem high?"

• Sugar and Ingredients: "Are these drinks loaded with sugar?"

Addressing the Questions:

• Drowsiness: Cannabis beverages are often crafted with a balanced blend of THC and CBD, reducing the likelihood of drowsiness. The focus is on creating a lively, social vibe rather than a sedative effect.

• Edibles vs. Beverages: Unlike edibles, which can unpredictably hit hard, beverages allow for controlled consumption. They provide a more predictable and gentle onset, making the experience manageable and enjoyable.

• Social Dynamics: Contrary to making users less social, these beverages are designed for social settings. The moderated doses foster a relaxed environment without overwhelming the senses.

• Taste Development: The taste of cannabis beverages has evolved significantly. Producers are now using natural flavors and sophisticated formulations to deliver a variety of appealing tastes.

• Dose Balancing: The lower dosage in cannabis drinks mirrors the experience of enjoying a light alcoholic beverage. It's about a pleasant, prolonged experience, not just a rapid, intense high.

• Value Beyond THC: The price reflects the advanced technology and intricate formulations that go into making each beverage consistent and flavorful, beyond just the THC content.

• Health-Conscious Options: Many brands are mindful of health concerns, offering drinks with low or no sugar, using natural or organic sweeteners. This trend caters to a health-conscious audience while maintaining taste quality.

The Future of Cannabis Beverages:

Looking ahead, the future of cannabis beverages seems bright and promising. Key growth areas include e-commerce, grocery stores, and on-premise sales. These platforms offer the potential for widespread accessibility and could play a pivotal role in integrating cannabis beverages into everyday social and recreational contexts. As the market expands, we can expect to see a greater variety of products catering to diverse tastes and preferences, solidifying the role of cannabis beverages in the social fabric of our lives.

Industry Round Up

• Ohio Legalizes Recreational Marijuana: Ohio voters approved a measure legalizing recreational marijuana, making it the 24th state to do so. This decision opens a potentially billion-dollar market.

• Growing Support for Marijuana Legalization: A new Gallup poll shows that seven in ten Americans now support marijuana legalization, an all-time high since the company began polling on the topic in 1969.

• Investor Interest in Cannabis Multistate Operators (MSOs): Institutional investors are increasingly interested in U.S. cannabis MSOs. A survey suggests that marijuana rescheduling by the federal government could encourage big investors to invest more in MSOs. The survey respondents also saw a 75% chance that the U.S. government will move marijuana from Schedule 1 to Schedule 3 within the next 18 months.

What's In My Bar:

• Maison Bloom: Continues to be a unique and cherished choice for my evening relaxation, offering a distinct and enjoyable taste that stands out in the beverage space. Use NEWBLOOMER15 for 15% off your first order

• Cann: This has remained a dependable and enjoyable pick-me-up, seamlessly integrating into various social settings with its easy-going and pleasant flavor. Use HERBAL30 for 20% off!

• North Canna Co.: The combination of their Pineapple Orange with Blood Orange Ginger Fever Tree remains a favorite, creating a bubbly and spicy mix that's hard to resist. Use my link and you will receive 15% off your order site wide.

• Brez: This has quickly become my go-to and constant companion in the bar. It's easy, delicious, and just great for any occasion, proving to be a reliable and satisfying choice time and time again. Use LARS5 for $5 off your order!

Recipe of the Week: Tropical Strawberry-Lemongrass Fusion

Ingredients:

• 1 can of Maison Bloom Strawberry Provençal + Lemongrass Elevated Seltzer

• 2 oz Lyre’s white rum

• 1 oz fresh lime juice

• 1/2 oz simple syrup

• Fresh strawberries, for muddling and garnish

• Fresh lemongrass, for muddling and garnish

• Ice cubes

• Mint leaves, for garnish

Instructions:

1. Prepare the Base:

   • In a cocktail shaker, muddle a few fresh strawberries and a small piece of lemongrass to release their flavors.

2. Mix the Ingredients:

   • Add the Lyre’s, fresh lime juice, and simple syrup to the shaker. Fill the shaker with ice and shake well until the outside of the shaker feels cold.

3. Assemble the Drink:

   • Strain the mixture into a glass filled with ice cubes, ensuring the essence of strawberries and lemongrass is infused.

4. Add the Seltzer:

   • Top off the glass with Maison Bloom Strawberry Provençal + Lemongrass Elevated Seltzer, gently stirring to combine the flavors.

5. Garnish and Serve:

   • Garnish with a strawberry slice, a sprig of lemongrass, and a few mint leaves. Enjoy the sensual yet playful dance of flavors – a perfect blend of sweet, fruity, and a hint of zesty kick.